Potandon Produce LLC, based in Idaho Falls, ID, will launch a retail display contest in which retailers are encouraged to build an attractive and memorable display using "Klondike" brand potatoes along with complementary fresh produce items to demonstrate healthy eating and drive overall produce sales.
This retail display contest, dubbed Pile on the Produce, will begin Aug. 19 and run through Sept. 30 to coincide with kids going back to school.
Klondike Rose potatoes are the only fresh potato product to carry the Box Tops for Education logo, and Potandon is proud to be helping schools across the nation with funding through this program.
Retailers are encouraged to keep their display up for at least two weeks to engage consumers to purchase more produce items as they move from the grill back into the kitchen to cook. Potandon will provide a point-of-sale kit with a variety of signage to aid retailers with their display. Retailers can order point-of-sale materials online from www.klondikebrands.com/point-of-sale-kit.
Retail entries will be broken down by store size: 1-5 cash registers, 6-10 cash registers; and over 10 cash registers. There will be first-, second- and third-place winners in each of the categories, with prizes of $1,000, $750 and $500, respectively.
Displays must be entered online by Oct. 4 at www.klondikebrands.com/display-entry.
A consumer sweepstakes will accompany the retail display contest engaging consumers to enter to win one Apple iPad2 per week starting Sept. 1 and running through Sept. 30. Consumers will be given a QR code to follow, or they can log onto the contest at www.klondikebrands.com/sweepstakes. There will also be links from our Facebook and Twitter sites that will allow consumers to enter the contest.
Potandon will also be running a national blogger contest to create healthy recipes using the above potato products along with other produce items. These bloggers will be encouraging consumers into the stores and touting the health benefits of both potatoes and complementary produce items.