Weis Markets announced the rollout of its annual "Your Neighbor’s, Our Farmers" local produce program, which promotes the quality and longevity of Weis Markets’ local produce and highlights the contributions of 13 farmers and their families who supply Weis Markets’ stores with produce.
“We were local before local was cool," Kurt Schertle, Weis Markets executive vice president of sales and merchandising, said in a press release. "Although this is the peak season for buying local produce, we are year-round customers of locally sourced agricultural products, including milk, eggs, pork, beef and poultry. We appreciate these hardworking men and women and thanks to the enduring relationships we’ve established with our local farmers, we’ve been able to offer a wide variety of local produce and have been doing so for more than a hundred years.”
In 2013, Weis Markets will purchase more than 25 million pounds of local produce from approximately 150 farmers in Pennsylvania, Maryland, New Jersey and New York.
Each Weis Markets’ store will display "Your Neighbor’s, Our Farmers" banners with photographs of the farmers supplying Weis Markets. These photos will be featured in Weis Markets’ produce departments by region and product, as well as in weekly circulars. The photos can also be viewed on WeisMarkets.com.
The individual photos highlight the produce of: