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Kings brings back Local Fresh 24/7

Kings Food Markets will continue to build on its tradition of bringing customers the freshest, highest-quality ingredients by launching its Local Fresh 24/7 program for the second year.

The program, which premiered last May and which begins this year on May 24, allows Kings customers to experience the benefits of a local farm stand in the convenience of their neighborhood food market by delivering locally grown, farm-fresh fruits, vegetables and herbs to its aisles within 24 hours of being hand-picked.

"At Kings Food Markets, we are continually looking for ways in which we can bring our customers the very best selection of products and ingredients," Judy Spires, president and chief executive officer of Kings Food Markets, based in Parsippany, NJ, said in a press release. "Our Local Fresh 24/7 program is unique because it provides our shoppers with the highest-quality, freshest produce in their communities, while also supporting local and regional farmers. It is a testament to how we share our love of food with our customers."

Through Local Fresh 24/7, Kings works with a network of small and mid-sized, regional farmers to deliver all featured products fresh from the farm to its stores within 24 hours.

Local farmers supplying the program pick only the freshest, most seasonal products in the morning, and through an expedited distribution process they are delivered to Kings' stores and prepared for sale the next day.

The program was exclusively launched by Kings and was developed in partnership with Massachusetts-based Red Tomato, a non-profit organization committed to better connecting farmers and consumers.

"Getting Local Fresh produce to our stores within 24 hours is remarkable," Paul Kneeland, vice president of produce, meat, seafood and floral for Kings Food Markets, added in the press release. "There is no other place you can get Local Fresh 24/7 produce. The fruits, vegetables and herbs are picked only the day before you're buying them in our stores. From the dedicated growers to the distribution teams and Red Tomato staff to the commitment of the entire Kings organization, Local Fresh 24/7 is truly a team effort."

The items available at each store will vary daily, although customers can expect to find such summer staples as heirloom tomatoes, squash, cilantro, lettuce, parsley, mint, radishes, spinach and more through the program.

For the latest updates on which products are available through Local Fresh 24/7 or for weekly recipes incorporating the fresh ingredients, customers can visit Kings' website, follow Kings on Twitter (@KingsFoodMkts) or like Kings on Facebook.

"We are proud to bring Local Fresh 24/7 back for our shoppers this summer," Spires added in the press release. "Providing access to the absolute freshest, locally grown fruits, vegetables and herbs is just one more way that we can encourage inspiration to strike each and every customer who walks through our doors."