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Dole and Schnucks partner on Taste of Spain House Party promotion

Dole is partnering with Schnucks on a promotion to promote the limitless possibilities of salads.

The partnership, part of Dole's summer-long Taste of Spain initiative, gives salad lovers in Rockford, IL, and other Schnucks cities the chance to host one of 25 exclusive Taste of Spain House Parties for 12 people provided by Dole. The kit includes everything from salad-based tapas recipes, free Dole salad coupons and $500 Schnucks gift cards to a Spanish tapas cookbook, flower hair clips and a Flamenco apron.

"We're delighted to partner with Dole to show our shoppers the amazing possibilities of salad," Mike O'Brien, vice president of produce at Schnucks, said in a press release. "Created especially for Schnucks, these all-inclusive Taste of Spain parties are fun, easy, healthy and a great summer entertaining idea."

Consumers can go to a special Taste of Spain House Party website, where they can download Spanish-themed decorations, recipes and ingredient cards and even Flamenco dance steps.

Schnucks has offered to personally assist shoppers with party planning and shopping, and will feature several Dole Taste of Spain recipes at Schnucks Cooks stations in 43 Schnucks stores.

"From Madrid to Seville to Barcelona to San Sebastian, Spain offers some of the world's most diverse tastes, ingredients and culinary traditions," Shannon Yamada, marketing brand manager for Dole Fresh Vegetables, added in the press release. "This vibrant, food-sharing heritage serves as the perfect inspiration for our summer celebration, and the impetus for a new global level of salad-based experimentation and exploration."

Consumers must apply on the Dole/Schnucks Taste of Spain House Party page before May 30 to be considered as a Dole/Schnucks Salads Taste of Spain House Party host. Consumers who aren't selected to receive a Party Pack can still join in on the coast-to-coast celebration by organizing their own Spanish-themed party.

Downloadable recipes, serving suggestions and entertaining tips will be available after June 3 in the party favors section of the Dole Salads Taste of Spain House Party site, www.HouseParty.com/DoleSchnucksSpain.