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'Green Giant Fresh' avocados to make retail debut in late May

Green Giant Fresh, based in Salinas, CA, is adding avocados to its line of fresh fruits, vegetables and value-added meal solutions.GGF-Avo-5-Count

"Green Giant Fresh" brand avocados will be available to retailers nationwide beginning in late May. The new avocado product line will be available year-round through C.H. Robinson Co. Inc. The avocados will be offered in 25-pound and single-layer tray packs, and in three- four- and five-count bags.

With a market of 1.2 billion pounds per year, and estimated at 2 billion pounds by 2018, avocados are a top-five growth item within retail categories recognized as volume movers.

"Avocados continue to grow in popularity," Jennifer Fancher, director of marketing at Green Giant Fresh, said in a press release. "They are making their way into shopping carts across America as a simple yet delicious handheld snack item as well as a regular ingredient in so many family meals. We are excited to be offering busy families yet another healthy meal solution."

All bagged avocado options will feature Box Tops for Education as "Green Giant Fresh" is the only produce brand to feature the program. Consumers can earn money for their children's schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, Box Tops for Education has helped America's schools earn over $525 million.

"C.H. Robinson is proud to bring a new product line to Green Giant Fresh's expansive fresh produce offering," Michael Castagnetto, strategic category manager at C.H. Robinson, added in the press release. "Our brands have a reputation for great taste, freshness, quality, and are ones that consumers trust year-round."