On May 2, United Supermarkets LLC helped serve the hungry in local communities for the second year in a row by making a donation of 12,800 pounds of apples to the South Plains Food Bank in Lubbock, TX. This donation is part of 40,000 pounds of apples United is giving to food banks in Abilene, Amarillo, Lubbock and Wichita Falls, TX.
The donation signals the company’s committed participation in the Take a Bite Out of Hunger program sponsored by FirstFruits Marketing of Washington.
FirstFruits Marketing of Washington created the Take a Bite out of Hunger campaign to help feed the underserved while bringing attention to the problem of food insecurity in the United States. This is the second year United has partnered with FirstFruits. In 2012 United donated more than 44,000 pounds of fresh apples to area food banks.
“United Supermarkets wholeheartedly supports local food banks that work tirelessly each day to combat hunger in our communities,” Tommy Wilkins, director of procurement for United Supermarkets LLC, said in a press release. “Our donation of 40,000 pounds of apples through the Take a Bite Out of Hunger program allows us to help those most in need and demonstrate our ongoing commitment to making a positive impact in the communities we serve.”
In 2011, 15 percent of all U.S. households were food-insecure. At 18.5 percent, Texas ranks third on the list with a higher than national average for food-insecurity.
”We appreciate the support we get from United Supermarkets during this promotion,” Jeff Schroeder, marketing manager at FirstFruits Marketing, said in the release. “This program is about more than just the donation; it is also about getting people engaged and educated about the issues surrounding hunger."