The Nunes Co. Inc., marketers of "Foxy" brand produce, has partnered with Skinny Mom, a multi-platform lifestyle brand and blogging network made up of over 100 mom bloggers, for two marketing campaigns during May.
As part of the month-long promotion, Foxy produce is the premier sponsor for the Skinny Mom May Meal Plan, which is distributed to over 37,000 dedicated emails subscribers. In addition, Foxy is also a partner for the Skinny Mom 14-Day Slim Down Challenge and will be the featured sponsor in one of the daily emails to participants.
"Our partnership with Skinny Mom is another way to expand our presence across multiple social and online channels and become a driver of relevant dialogue about the Foxy brand online," Alethea Prewett, digital marketing coordinator for Foxy Fresh, said in a press release. "The lineup of premium fresh organic and conventional 'Foxy' products will appeal and resonate with Skinny Mom readers and their healthy lifestyle goals. Our month-long promotion is an outstanding opportunity to reach consumers in their email inbox and drive them back to Foxy online properties."
All content will be featured throughout the month on Skinny Mom's robust social media properties including Facebook, Pinterest, Instagram and Twitter. Foxy fresh produce items will also enjoy a strong presence on the Skinny Mom blogging website which receives over 1 million unique views a month.
"The dynamism across multiple social platforms that Skinny Mom creates is exciting and allows us to cultivate dialogue with our customers, especially those health conscious mothers, which they are increasingly demanding from their favorite brands, and in particular their food brands," Ms. Prewett added in the press release.