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Rockey, White Mountain merge to form White Rock Specialties

MOSCA, CO — The fingerling and specialty operation of Rockey Farms has merged with the organic White Mountain Farm, forming White Rock Specialties and shipping out of Mosca, CO.

The new partnership was announced in August by Sheldon Rockey of Rockey Farms and Paul New of White Mountain Farm. The two men said they’ve gutted and are outfitting the old Sangre de Cristo High School building in Mosca to house the packing and storage operations.

Both the grower-shipperswhite-rock-slv-sept.-10Paul New of White Mountain Farms and Sheldon Rockey of Rockey Farms have teamed up to form White Rock Specialties. The partnership will begin shipping fingerlings, specialties and organics out of Mosca, CO, this season. will initially ship out of their respective facilities until the new building comes on line in late October, they said.

The building will house separate packing lines for conventional and organic product, and Mr. Rockey said Rockey Farms will continue to produce conventional fingerlings in all varieties as well as creamers, yellow, red and purple potatoes. Mr. New said White Mountain has the same product line as well as russets, all certified organic.

“We will also run for outside growers as well,” Mr. Rockey said, adding, “We’ve designed the building to handle more than we’ve done individually or together.”

The new line will feature an auto-sorter and polisher, and the facility will be audited through SCS. It will also be GAP- and GHP-compliant, and the organic certification comes through the Colorado State Department of Agriculture.

An ink jet printer for Kwik Loks and boxes provides trace-back to the lot and grower, they said.

Between 15 and 20 people will work inside the packinghouse, and product will be packed under “White Mountain Farm” and private labels.

Both entities are third-generation in farming and bring specific benefits to the new partnership.

Rockey Farms was named Colorado State Conservationist of the Year in 2011 by the Colorado Association of Conservation Districts, and White Mountain has long been recognized for its organic growing methods.

Water usage has gone from 20 inches per year to 9 inches with the use of “green manure,” or cover crops that provide nutritional and compost integrity to the soil. Both operations use cover crop compost and crop rotation in their farm methods.

Shipments will be year-round, and new-crop harvest commenced on Sept. 10, with loads to leave the new facility in late October.