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Robinson Fresh to discuss rebranding, foodservice innovations

Representatives from C.H. Robinson and the company’s newly rebranded produce division, Robinson Fresh, will talk about innovations in the foodservice arena during this year’s Produce Marketing Association Foodservice Conference & Expo at Booth No. 75.

“C.H. Robinson and Robinson Fresh representatives will be available to talk with visitors about the effort to unify and streamline the company’s fresh produce offerings and services,” Drew Schwartzhoff, director of marketing, products and services at Robinson Fresh. “The final product strengthens Robinson Fresh’s ability to provide fresh solutions, category and inventory management, and customer insights and marketing support. In addition, C.H. Robinson representatives are available to talk in detail about the company’s unique approach to supply chain visibility in the foodservice space through four key initiatives including managing spend, improving efficiencies, managing risk and managing change.”

As fresh produce consumption continues to rise, Schwartzhoff said, “Foodservice has seen a great amount of growth including innovation in menus, new flavors and taste preferences, as well as a heightened interest in food safety and sustainability measures. In order to provide the best solutions to foodservice customers, Robinson Fresh blends long-standing industry knowledge of fresh product with C.H. Robinson’s technology and supply chain solutions to provide customers with differentiated value.”

According to Schwartzhoff, it is not uncommon for foodservice customers to lose supplier “connectedness” in today’s supply chain environment. “C.H. Robinson utilizes proprietary technology and subject matter expertise to simplify companies supply chain operations, as well as provide multiple touch points and personalized service throughout the process,” he commented.

Robinson Fresh will promote two of the company’s strategic produce items, avocado and pineapple, with Chef Zeth Huckabay’s surprise recipe available to booth visitors. “Both items have unique and bold flavors and there is opportunity for their expanded use on menus,” Schwartzhoff said. “As the produce industry strives to move produce to the center of the meal plate, Robinson Fresh hopes to see both pineapple and avocado take a larger, more diverse role in the foodservice space.”

This is the first time Robinson Fresh will participate in PMA’s Sensory Experience recipe contest that encourages competition with produce industry leaders and showcases the many sensory attributes of fresh produce.

“In addition for the past few years, C.H. Robinson has sponsored the PMA Foundation’s 5K Race for Talent, winning the ‘Largest Team,’ ‘Best Team Spirit’ and ‘Best Team Attire’ awards,” Schwartzhoff stated. “This year, Robinson Fresh is the post-race refreshment sponsor of the event.”