The Produce Marketing Association announced on Jan. 8, that it will partner with Fedefruta, Chile’s Fruit Growers Federation and Yentzen Group to bring together the fresh produce supply chain at the inaugural PMA Fruittrade Latin America, an international convention and exposition in Santiago, Chile, Nov. 12-13.
The first-of-its-kind event for South America will replace both Fedefruta’s and PMA’s long standing individual conventions in the region. Uniting PMA’s community of global buyers with Fedefruta’s depth in the grower and supplier sectors and Yentzen Group’s global outreach will bring unique value to attendees and exhibitors. PMA’s strength in the retail segment is expected to bring a strong supermarket presence to the show, including Costco Wholesale Canada and Tesco Stores, Ltd.
Oleen Smethurst at Costco Wholesale in Ottawa said in the press release that he is enthusiastic about the new event. “I expect to make new connections and gain the insight I need on key markets,” he said. Smethurst also serves on the board of the Canadian Produce Marketing Association.
More than 90 exhibitors and 2,250 attendees are expected to populate the show floor, accompanied by educational programming focused on PMA’s expertise in global trends and market information combined with Fedefruta’s technical expertise to round out the event.
“This new collaboration is part of PMA’s strategy to help the industry build consumer connections by linking members to the people, markets and insights needed to grow business and increase consumption,” said Nancy Tucker, PMA’s vice president of global business development. “This event is designed to help industry members build connections — to experts, ideas, trends and talent — so produce and floral companies can focus on building consumer demand for the products they grow, ship and sell.”
“Merging the biggest event of the fruit and vegetable industry in Chile, Fruittrade, with the global outreach of PMA will offer even greater opportunities for the whole region,” stated Cristián Allendes, Fedefruta’s chairman. “Fedefruta, together with PMA, Yentzen Group, and support from ProChile — the Export Promotion Bureau from the Ministry of Foreign Affairs of Chile, will turn Fruittrade into the main business meeting point for the produce industry in Latin America.”
Gustavo Yentzen, president and founder of Yentzen Group agreed, stated, “This alliance creates a unique opportunity for the Chilean and Latin American industry — the power to bring together the entire marketing chain of fruit and vegetables from Latin America in one place.”