“Del Cabo recently launched its latest organic specialty pepper product, Sweet Pepper Medley under our ‘Del Cabo’ organic line,” said Marina Pace marketing representative and spokesperson for Jacobs Farm/Del Cabo headquartered in Pescadero, CA. The product was developed in-house by the company’s plant breeding team.
“This unique pepper varietal produces organic baby bell-type peppers with few seeds, sturdy walls, good sized cavities and great color,” she continued. “The one-pound mix of yellow, orange and red organic peppers come packed in a clear, resealable tote bag with attention-grabbing labeling.”
Pace said that consumers love the versatility of the Sweet Pepper Medley product. The size of the peppers makes them perfect for stuffing, and a great choice for colorful hors d’oeuvres and side dishes.
“Grilling and roasting intensifies the flavors of the peppers, but served raw they are sweet, crunchy and excellent for dipping or added to salads,” said Pace. Del Cabo’s organic Sweet Pepper Medley began shipping early in January from Jacobs Farm/Del Cabo’s Los Angeles and South San Francisco facilities.”
Del Cabo also offers organic Sweet Petite Medley peppers, packed in one-pint clamshells, which are available year-round.
Also big news at Jacobs Farm/Del Cabo is the hiring of three new key staff members. Sri Pfuntner joined the company in early November in the position of technical director.
“Sri now heads up the technical team,” said Pace. “She has an in-depth understanding of how food can become contaminated and the pathogens that cause sickness, based on his strong microbiology background.”
Pfuntner is an accomplished technical leader and quality professional with expert knowledge in compliance, food safety, food security, supply chain or vendor certification and traceability/recall. She is also an expert in pre- and post-harvest manufacturing and food-safety management systems such as HACCP, SSOPs, GMPs, GHPs, GlobalGAP and numerous industry-specific certification programs.
“We are continually focused on improving our food-safety efforts, and fortunate to have Sri join us leading our technical team,” said Larry Jacobs, founder of Jacobs Farm/Del Cabo. “Sri brings over 30 years of experience, adding her strong microbiology, quality and compliance background and the ability to build food safety systems and solve issues. In the short time she has been with us, her deep knowledge and clear leadership has been an inspiration to everyone she has worked with.”
Scott Albertson also joined Jacobs Farm/Del Cabo in early November of 2013 as director of new business development. Jacobs said that Albertson brings a lifetime of produce sales and marketing experience, beginning with his family’s Central Valley fruit orchards.
“Scott helped grow the orchards into a national shipper,” he said. “He also has his own recent enterprise, Fruit Specialties Inc. His deep understanding of different cultures gained through his anthropology studies at Harvard, his fluency in Spanish and his passion for organic food will add to our sales team’s ability to work more closely with our Del Cabo operations in Mexico, our Fair Trade partners in Peru and Chile and our new startup in Guatemala.”
Albertson grew up in the produce industry, gaining experience in growing, packing and selling fresh fruits. He earned a bachelor of arts degree in anthropology and history in 1992 from Harvard University in Cambridge, MA, and took a Harvard Business School agribusiness seminar program in 2004. He previously worked for Deardorff Family Farms in Oxnard, CA, as director of marketing and business development.
Marliese Ward joined the Jacobs Farm/Del Cabo marketing team as creative services manager in December. She most recently worked as creative director for Frieda’s Specialty Produce, based in Los Alamitos, CA. She has earned several degrees in graphic design, advertising and packaging, including a bachelor of science degree from Northern Arizona University in 1993.
“Marliese’s passion for specialty produce and innate marketing sense make her a great addition to our team,” said Pace. “We look forward to her significant contributions to Jacobs Farm/Del Cabo’s branding and promotion efforts.”