Potandon Produce is teaming up with Sony Pictures Home Entertainment on its upcoming release of its new animated comedy, Cloudy with a Chance of Meatballs 2.
On Jan. 28 Cloudy with a Chance of Meatballs 2 will be released on Blu-ray Combo Pack and DVD. Potandon Produce consumer potato bags will carry a $5 off instant redeemable kwik lok coupon redeemable when both the DVD and the potatoes are purchased together. Idaho packs of three-pound, five-pound and 10-pound "Green Giant Fresh," "Klondike Brands," "SunFresh" and private label potatoes packed by Potandon Produce will carry these valuable coupons. The specially marked packages will be distributed starting in late January with a coupon expiration date of March 31.
Cloudy with a Chance of Meatballs 2 features inventor Flint Lockwood who thought he had saved the world when he destroyed his most infamous invention — a machine that turned water into food causing cheeseburger rain and spaghetti tornadoes. But Flint soon learns that his invention survived and is now combining food and animals to create “foodimals!” Flint and his friends embark on an adventurously mouth-watering mission to battle these foodimals, one of which is a Potatopotomus, to save the world — again.
Potandon Produce will have additional point-of-sale materials available to highlight the promotion to consumers at store level. Additionally an aggressive email and online social media program will be launched to support the promotion.