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CPAC retains Rachael Flatt to promote Colorado spuds

Olympic figure skater Rachael Flatt will continue to promote potatoes grown in her home state of Colorado in an ongoing agreement with the Colorado Potato Administrative Committee, said CPAC Assistant Director Linda Weyers.

Flatt, the 2010 U.S. National Figure Skating Champion, also went on to place seventh in the 2010 Winter Olympics in Vancouver, B.C. Her skating accomplishments also include 2008, 2009 and 2011 national silver medals, and she was the 2008 World Junior Champion.

“We are so pleased to have Rachael on our team for the fourth consecutive year,” Weyers said, noting the diminutive skater is a popular addition to all CPAC events.

Rachael-Flatt-CPAC-potato-aOlympic figure skater Rachael Flatt promotes potatoes from her home state of Colorado. “This year we are also developing a marketing strategy to incorporate the U.S. Potato Board’s partnership with ‘Hungry Girl,’” Weyers added.

“Hungry Girl” was created by New York Times best-selling author Lisa Lillien, whose website, television show, books and emails provide weight management tips based on taste, nutrition, convenience and cost. Email blasts reach more than 1 million subscribers daily, and the launch of USPB’s “Hungry Girl” newsletter engaged some 360,000 readers with the potato nutrition message.

In its own pursuit of providing solid consumer information on the versatility and distinct flavors of potatoes, CPAC applied for and was awarded a USDA specialty crop block grant. A project undertaken by the San Luis Valley Research Center is developing quantifiable chemical testing methods to measure flavor compounds in potato tubers. The information will be used in the potato breeding process, according to CPAC.

Going into 2014, CPAC also continues to expand its social media presence through Facebook, Pinterest, Twitter and Linkedin.