The California Avocado Commission, based in Irvine, CA, will focus on California avocado proximity to the U.S. market and the commission’s marketing programs to support retail sales growth at this year’s Produce Marketing Association’s Fresh Summit Convention and Exposition.
“PMA Fresh Summit is unparalleled when it comes to networking, gathering business information and staying on the forefront of trends,” said Jan DeLyser, CAC vice president of marketing and outgoing chairman of PMA. “The expo provides the ideal venue for our team to meet with existing and potential customers to discuss opportunities to maximize sales with California avocados.”
At Fresh Summit, CAC staff will share current research about California avocados and avocado category performance potential. CAC will also reveal its Fall California Avocado Tracking Study results, with insight into the data that inspired CAC’s campaign messaging. Market-level category score cards will be available for retailers interested in learning more about opportunities to maximize sales during the California avocado season.“We are also excited to invite Fresh Summit registrants to CAC’s Booth No. 3015 for a preview of our 2014 marketing plans,” said DeLyser. “Retailers visiting our booth will have access to the latest avocado research and the opportunity to enjoy some memorable California avocado dishes highlighting the flavors of the region created by New Orleans’ chef Susan Spicer.”
Spicer has created three new California avocado recipes with Crescent City flair, and will sample them in CAC’s booth on Saturday and Sunday. Spicer has been cooking professionally since 1979, mostly in New Orleans, with a stint in Paris in 1982, and has made numerous guest chef appearances around the world.
For the last 20 years, she has been chef and co-owner of Bayona, in the French Quarter, which was voted number one in Gourmet magazine’s Reader’s Choice Poll of America’s Top Tables, New Orleans.
Spicer is also the owner and chef of Mondo in the Lakeview neighborhood of New Orleans and serves on the board of the Gulf Restoration Network.