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JemD Farms to launch ‘Hacienda Special Reserve’ at PMA Fresh Summit

“We are looking forward to the PMA [Produce Marketing Association] Fresh Summit in New Orleans in October,” said Jim DiMenna, president of JemD Farms headquartered in Leamington, Ontario. “Our Booth No. is 655.”

“We are especially excited about the launch at Fresh Summit of our new ‘Hacienda Special Reserve’ heirloom tomatoes,” he continued. “These tomatoes are reminiscent of a case of fine wine because they are truly a great vintage. The Hacienda Special Reserve tomatoes will be on display along with retail ready display box at the event.”

Numerous representatives from JemD Farms will be at the PMA Fresh Summit to greet existing and prospective new customers. Besides DiMenna, on hand will be Carlos Visconti, chief operating officer; Adrian Abbott, Canadian director of operations; Ernesto Sanabria, U.S. director of operations; Harold Paivarinta, director of sales and business development; Ugo DiCarlo, director of sales and procurement; Kyle Moynahan, sales program manager; Sabrina Pokomandy, marketing and public relations manager; Jim Cathey, sales and purchasing manager; and Doug Grabosky, sales program manager.

Both Grabosky and Cathey joined the JemD Farms’ team this year.

DiMenna said that the company’s mini cucumbers have teamed up with the “Tajin” company, a Mexican-based producer of seasonings and sauces that are popular across North America.

“Our four-pack of mini cucumbers will now be available with a personal sized ‘Tajin’ seasoning pouch,” he said. “Consumers just sprinkle and eat. We’ll also have this exciting new item on hand at the Fresh Summit.”

JemD Farms has grown tremendously over the past several years. The company now produces high-quality greenhouse produce in Canada and Mexico, and it recently announced that it had broken ground on its first U.S. greenhouse in Dublin, VA.

“We expect to be producing in Virginia in the summer of 2014,” said DiMenna. “The Virginia project is particularly exciting for JemD Farms. Not only is it our first U.S.-based greenhouse operation, but our Virginia greenhouse will also be the location of our first organic crop.

“We also recently completed our head office expansion in Canada by adding more space in our administrative office area,” he added.

As a part of its successful rebranding initiative that has taken place over the past couple of years, JemD Farms also introduced a new basket-style clamshell and matching point of sale materials that DiMenna said, “has been a hit with our retail partners.” The clamshell provides a uniformed look to produce department greenhouse category shelves, and it coordinates with the company’s rebranding initiative as a farming operation.

JemD Farms are growers, marketers and shippers of true greenhouse produce. Its greenhouse facilities in all of its locations are produced under true state-of-the-art hydroponic procedures. The company produces tomatoes, bell peppers, eggplants and cucumbers and more, and in numerous varieties.

The company’s consumer brands are “Red Sun” representing its Mexican-grown produce, and “Golden Sun” for its Canadian-produced vegetables.

“We now have seven distribution centers and three farm locations,” said DiMenna. “The distribution facilities are located in Quebec, Ontario, Michigan, Virginia, Georgia, Texas and Mexico. From these locations we service our retail, foodservice and wholesale customers.”

He added, “We invite all visitors to the PMA Fresh Summit to visit our booth and learn about the many exciting things now going on at JemD Farms.”