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Ciruli Bros. launches new website to promote fresh mangos

Ciruli Bros. LLC recently unveiled a new website as part of its ongoing efforts to boost consumer education about fresh mangos.

"Our intent with the new is to provide our customers with more information about mangos, including selection tips and preparation ideas so they can be better acquainted with the fruit and help drive more sales," Chris Ciruli, chief operating officer of Nogales, AZ-based Ciruli Bros., said in a press release.

The new site features an extensive recipe database, ripening instructions and a map tool that allows consumers to search for participating retailers. It also features a section where retailers can download print-ready point-of-sale materials, such as still-life images, ripening and cutting guides.

"We understand that many U.S. consumers are not familiar with mangos, so our efforts will continue to focus on collaborating with retailers for in-store promotions and engaging with the end consumer through our website and social media pages," Ciruli added in the press release.

Ciruli Brothers expects steady volume of yellow mangos through the third week of July with round fruit shipments arriving from Mexico later this summer.