Richard Cochran, president of Robt. T. Cochran & Co., told The Produce News that the company hired Guy Russo about three months ago.
“Guy is working in sales for us,” said Mr. Cochran. “He is an old-time fruit salesman who is a market veteran. He’s been in the business for several decades.”
The company occupies four and a half units at Hunts Point Terminal Market. It is now celebrating 120 years in business, and it has been on the terminal market since it opened in 1967.
Mr. Cochran’s great-grandfather, Robert, founded the company.
“My grandfather, Thomas Fletcher, took it over from him, and my father, Robert Cochran II, followed in his footsteps,” said Mr. Cochran. “My son, Michael, joined us in 2003. He is now 31 years old.”
Robt. T. Cochran & Co. handles a full line of fruits and vegetables, including potatoes, onions and tropical items. Its customers are major retailers, independents, wholesalers and foodservice operators. It sources from all the major growing areas.
Mr. Cochran also announced that the company is now doing deliveries.
“We are using outside truckers, but we’re developing a bank of them that we can count on to deliver to our customers throughout the tri-state area,” he said. “We service all categories of customers, including retailers, wholesalers and foodservice operators.”
Last year, the company began offering kilo packages of herbs. Mr. Cochran said the line continues to perform well.
“The full line: basil, rosemary, thyme and others are now available in the kilo packages,” he said.
“We are doing some retail with the package, but the majority is going to the foodservice sector,” he added.
Movement this year, he said, is running a little late, noting that cool weather in Florida, Mexico and in the west has slowed things down a little.
Products offered by Robt. T. Cochran & Co. are on a lot number system, “So we have always known where they come from and where they are going,” said Mr. Cochran. “We’ve had traceability in place for a long time.”
Locally grown produce is also a natural for Robt. T. Cochran & Co.
“It’s nothing new for us,” he said. “We have always sold local produce.”
He added that consumers aren’t getting a break on locally grown fruits and vegetables unless they are priced right, just like merchants at independent farm stands do today.
“It the prices are as high as products that come from a long way away, the consumers aren’t benefiting,” he said.