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Yerecic Label introduces LabelBling

LabelBling, a new line of high-impact labels by Yerecic Label, uses new techniques to create an upscale look at an affordable rate for fresh produce growers, packers and shippers.Broccoli

The line focuses on the use of eye-catching visuals such as holographic films, sparkle inks and embossing to draw attention and attract shoppers as they carry out their shopping mission.

Many brands have the misguided idea that bold innovative packaging is too expensive.

LabelBling puts to rest the mistaken belief that bold and innovative packaging is too expensive, and proves that a product’s visual appeal can be enhanced significantly without overspending, according to a company press release. The original and innovative designs help to differentiate the product in the clutter of colors in the produce department.

“The goal of on-pack labeling is to distinguish the product,” Rich Thoma, vice president of sales and marketing for Yerecic, said in the press release. “LabelBling helps catch the attention of the consumer with an impressive upscale look while still being cost-effective.”

Yerecic Label will feature the new product at United Fresh 2013 in San Diego, CA, in booth No. 941.