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JemD Farms expanding with new brand, new U.S. greenhouse

“We at JemD Farms are really looking forward to the CPMA Convention & Trade Show in Toronto in April,” Jim DiMenna, president of JemD Farms, told The Produce News. “JemD Farms’ booth number is 600, and we will have a full crew of staff members on hand to meet and greet customers to share all of the exciting things going on in our company currently.”

Besides Mr. DiMenna, who will be ending his one-year term as CPMA chair at the 2013 CPMA expo, JemD Farms staff members who will be at the show include Kyle Moynahan, sales program manager; Dale Milison, sales and “Passions for Produce” participant; Harold Paivarinta, director of sales and business development; Sabrina Pokomandy, marketing and public relations manager; Shawn Doe, logistics manager; Adrian Abbott, director of Canadian operations; and Carlos Visconti, chief operating officer.

JemD Farms will be featuring its basket clamshells at the expo.

Virginia-SiteAn outline of where JemD Farms’ new Dublin, VA, greenhouse facility will be built.“The unique engineering of the clamshell makes it easy to stack, offers a unique look and brings uniformity to the display for our Artisan Series,” said Mr. DiMenna. “Our labels are more European in style: a minimalist approach that allows us to show off our produce.”

Peel-back recipe labels on the packs help to promote produce application ideas in produce departments.

“Our full line of ‘Artisan Series’ point-of-sale materials, including dry-erase product boards for pricing ease at the produce department level, will also be on display at the expo,” said Mr. DiMenna.

JemD Farms services a wide range of retailers and foodservice operators in Canada and in the United States. The company produces high-quality greenhouse vegetables in Canada and in Mexico for year-round supplies.

Mr. DiMenna said that the CPMA Convention & Trade Show “allows us to promote our Canadian-grown greenhouse produce to our Canadian retail and foodservice clients.”

On March 15, JemD Farms announced that it was adding to its greenhouse farm portfolio with a state-of-the-art farm and distribution center in Virginia. The new operation will add to the company’s more-than-400 acres of production. The U.S. operation is in the town of Dublin, VA, and vegetables produced there will be harvested and marketed under the “Red Sun” label.

“We now own and operate high-technology greenhouse farms in Canada, Mexico and in the U.S.,” said Mr. DiMenna.

Also in 2013, JemD Farms was awarded as one of Canada’s 50 Best Managed Companies. “We are extremely proud of this acknowledgement,” said Mr. DiMenna. “It is a tribute to the way we operate our business and to the outstanding and loyal staff members whom we employ. They share our strategies and goals to supply our customers with the highest quality, safe greenhouse produce, to protect the environment, support sustainability and to always keep humanitarian efforts in the forefront of everything we do.”

Mr. DiMenna is the first hydroponic greenhouse professional to serve as chair of the CPMA. His one-year term ends during the 2013 CPMA Convention & Trade Show.