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Super Bowl spud challenge a win-win for food banks

potatovidDuring the days leading up to Super Bowl XLVIII, several challenges have been made by fans of the Denver Broncos and Seattle Seahawks — including a major wager between the Colorado Potato Administrative Committee and the Washington State Potato Commission.

The two football teams reached this pinnacle of competition by defeating their respective opponents throughout the season, coming to the field in New Jersey with the best win-loss records of their divisions.cpac-superbowl-responseColorado Potato Administrative Committee Executive Director Jim Ehrlich answers the Super Bowl challenge of Washington State Potato Commission Executive Director Chris Voigt in a Facebook video. Ehrlich (center) is flanked by offensive linemen Sheldon Rockey, Keith Holland, David Tonso and Ron Crowther. (Photo courtesy of CPAC)

Both potato commodity groups likewise come armed, each boasting a winning record of quality potato production and insightful marketing.

The gauntlet, thrown by Chris (Sherman) Voigt, executive director of the WSPC, calls for 500 pounds of potatoes per point scored by the winning football team to be donated to a food bank in the winning team's state. Voigt's challenge video was posted on the WSPC's Facebook page.

Not to be outdone, CPAC Executive Director Jim "Peyton" Ehrlich, joined by Colorado growers and shippers in a video, responded to the Washington challenge on the Colorado Potato Administrative Committee's Facebook page.

Ehrlich noted that the game will be "embarrassing for the Seahawks," and he upped the ante by saying the losing executive director must travel to the capital city of the winning state, don a potato mascot costume of the opposing group and promote that state's potatoes.

The Challenge:

The Response: