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Retailers, growers join Produce for Kids to provide $4 million in donations to charities in a decade

produce kids Produce for Kids has donated more than $4.1 million to children’s charitable concerns, including the Children’s Miracle Network Hospitals and DonorsChoose.org. The program brings grower-shippers and retailers together to help raise funds that stay in the local community.

Produce for Kids started as a one-time spring promotion, conceived by John Shuman of Shuman Produce in Reidsville, GA, after his young son received care at a Children’s Miracle Network hospital. Shuman connected with Orlando, FL, marketer Heidi McIntyre for that first campaign. The results were so overwhelming the campaigns continued and Produce for Kids has since become a full-time, stand-alone organization.

Here’s a look at the highlights of last year’s Produce for Kids activities.