VIDEOS

Marzetti video series connects to consumers, gives to charities
Marzetti, a leader in refrigerated dressings and produce dips, is reaching out to consumers with a four-part video series. The company will donate up to $5,000 to four different charities in connection with the videos. “Marzetti is about... Read more
SEPC gets down to business at trade show
After two days of play, the Southeast Produce Council 2015 Southern Exposure trade show and expo got down to business Feb. 28 at the Caribe Resort in Orlando, FL. Our Mary Blackmon hit the expo floor for a whirlwind tour... Read more
SEPC goes back to the 1950s at gala
Car hops and ice cream shops, leather jackets and poodle skirts — was it really the Southeast Produce Council 2015 Southern Exposure fabulous Friday night gala at the Caribe Resort in Orlando, FL? Our Mary Blackmon found out that — despite... Read more
Legendary QB talks football and Manning family values
Archie Manning was a football legend in the Southeastern Conference long before he was the keynote speaker at the Southeast Produce Council Southern Exposure Expo 2015. He had a stellar career as an NFL quarterback, but you... Read more
Gold medal skier Picabo Street taps into 'Southern Roots' at SEPC women’s luncheon
The Southeast Produce Council’s Southern Roots program for women in produce kicked off at the organization’s fall meeting in 2014 and continued with a Feb. 26 luncheon at the SEPC Southern Exposure expo in Orlando, FL at the Caribe Resort. Olympic... Read more
Record crowd packs Reunion golf courses for SEPC Tom Page Classic
Close to 300 duffers churned up the Reunion Resort golf courses Feb. 26 for the Southeast Produce Council’s annual Tom Page Golf Classic at the Southern Exposure trades how and expo in Orlando, FL. What did we learn? There’s a reason... Read more
Southern Exposure kicks off in Orlando
  The Southeast Produce Council 2015 Southern Exposure trade show and expo kicked off Wednesday night with dinner for the executive council and guests at Orlando’s exclusive Eleven, a rooftop restaurant at the Reunion Grand Resort Club. SEPC... Read more
Celebrity ad campaign and ‘iconic’ branding of fruits and vegetables
WASHINGTON — The Produce Marketing Association has approved $1 million to launch a new, celebrity-endorsed fruit and vegetable marketing blitz, called FNV, that will be tested in Fresno, CA, and Hampton Roads, VA, this spring. Some details of... Read more
First lady stars with Big Bird and Billy Eichner in ‘eat brighter!’ video
First lady Michele Obama, Sesame Street’s Big Bird and comedian Billy Eichner of Billy on the Street star in a Funny or Die video released this morning touting the consumption of fruits and vegetables and the Produce Marketing Association’s... Read more
AFM Super Bowl ad airs during big game
Avocados from Mexico became the first fresh produce brand to broadcast an ad during the Super Bowl Sunday, Feb. 1 during the game between the Seattle Seahawks and the New England Patriots. The 60-second spot, called The Very First Draft, aired... Read more
New Products Showcase: Stemilt Fresh Blenders provide convenience to consumers
A healthy, nutritious breakfast is just a fingertip away with Stemilt Growers’ new “Fresh Blenders” line of apples. “It became quite evident to us through consumer research and engagement that people were using apples in their juicers and blenders at... Read more
Commitment to quality, innovation drives Potandon
Potandon Produce LLC, headquartered in Idaho Falls, ID, has carefully crafted a business model that can be summarized this way: Excellence beyond expectation. Senior Vice President of Sales Dick Thomas said that attention to the smallest detail gives... Read more
Sunkist's  S’alternative Citrus Hack
Sunkist has released a new Citrus Hacks video that focuses on its S’alternative program, which is aimed at educating consumers on how they can reduce sodium intake by seasoning their food with fresh lemon. "We’ve received a great response to our Sunkist... Read more
New consumer pack released by Owyhee Produce
A new mesh sleeve consumer pack designed to minimize onion skin flaking is now available from Owyhee Produce of Nyssa, OR. In describing the Sleeve Pack, which holds onions in a single column, Owyhee General Manager Shay Myers said the benefits... Read more
Sunkist's Citrus Hack video series
Sunkist has developed a video series called Sunkist Citrus Hacks to inspire consumers to get creative this citrus season. "The videos are a spin-off of 'life hacks' — the popular clever life solutions that have garnered so much online traction," said... Read more
Stemilt brings locales to life in new Rushing Rivers Pear video
Stemilt is giving consumers a look at its world renowned pear locales in a new video that highlights the company’s heritage and its position growing and packing pears in Washington state’s Wenatchee and Entiat river valleys. The video features... Read more
IPC launches new national television commercial
For the past two years, the Idaho Potato Commission's national television commercial has featured the Great Big Idaho Potato Truck and a perplexed potato farmer who can't seem to keep tabs on it and its fun-loving Tater Team. Now, the IPC has... Read more
PMA TV recaps Fresh Summit 2014
Two years after a record-breaking convention in Anaheim, CA, PMA Fresh Summit returned to the city with a new record number of exhibitors and produce industry members from more than 60 countries around the world. Oct. 17 Oct. 18 Oct. 19 ... Read more
New POM Wonderful TV campaign to kick off pomegranate season
POM Wonderful, one of the world’s larger producers of Wonderful variety pomegranates and a leading premium refrigerated juice company, is celebrating fresh pomegranate season. For the first time in three years, POM Wonderful is returning to television... Read more
Whole Foods Market and Instacart partner to offer one-hour delivery across 15 major U.S. cities
Whole Foods Market and one-hour grocery delivery service Instacart announced a new partnership that enables customers to have Whole Foods products delivered in as little as one hour. Customers will soon also have the option to place orders via... Read more