Nearly 300 people attended the Fresh Produce & Floral Council Membership Luncheon on Wednesday, June 25, at the Sheraton Cerritos in Cerritos, CA.
Sheryl Salazar, assistant produce sales manager of Albertsons Southern California, served as the luncheon emcee, while Steven Muro, president and chief executive officer of Fusion Marketing, was the featured speaker. Muro's speech on the rapidly changing produce shopping experience focused on topics ranging from store size to technology to the competition retailers face from online shopping sites such as Amazon.
The FPFC is gearing up for its annual Southern California Fresh Produce & Floral Expo, which takes place at the Disneyland Hotel in Anaheim, CA, July 15.
Before the luncheon, Dennis Gertmenian of Foxdale Properties and Kristen Reid of Mixtec Group led the FPFC Apprentice Program Leadership & Management Seminar.
Pat McDowell of Perimeter Sales & Merchandising, Mark Carroll of Gelson's Supermarkets and Mike Casazza Jr. of Frieda's Specialty Produce.
Amber Flamminio of Umina Bros. and Marty Craner of B&C Fresh Sales with FPFC student apprentice Alex Abid of FreshPoint Inc.
Bob Waldusky of Fresh Gourmet Co. and David Martus of Stater Bros. Supermarkets.
Vanessa Lawrence and Jim Scattini of Cool Pak.
Steve Hattendorf of the Chilean Fresh Fruit Association, Justin Hill of Fresh & Easy and Jackie McArthur of AMC Fazio.
Kristine Gatlin of Litehouse Foods with Parker Nishi of Melissa's/World Variety Produce.
Jennie Strait of David Lewis Orchards with Armando Mendez of Co-Sales and Cindy See of Vitasoy.
Kent Kuwata of Smart & Final with Debi Orrin of Evolution Fresh.
Adam Brohimer of Fusion Marketing, Jeff Oberman of United Fresh Produce Association, Jan DeLyser of the California Avocado Commission and luncheon guest speaker Steven Muro of Fusion Marketing.
Josh Leichter of Pacific Trellis, Emily Fragoso of Mixtec and Kori Martin of Oppy.
John Sheehan and Ron Jackson of Chiquita Fresh North America flank luncheon emcee Cheryl Salazar, assistant produce sales manager of Albertsons Southern California.