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Sunsweet Growers names new VP of North America marketing

Sunsweet Growers Inc., a leading marketer of prunes, specialty dried fruit products and fruit juices, promoted Jeff McLemore to the role of vice president of North America marketing.

In his new role, Mr. McLemore will oversee Sunsweet marketing efforts in North America, including prunes, juices and specialty fruits. "We see substantial growth opportunities in our business," Dane Lance, company president, said in a press release. "Jeff JMcLemore2Jeff McLemorehas been responsible for driving key initiatives for the ‘Sunsweet’ brand. His contributions in the North American market have redefined consumer perceptions of prunes and driven category growth. We have no doubt he will have similar success in his new position."

"Jeff's promotion recognizes his significant role in recent game-changing initiatives at Sunsweet and his ability to blend marketing vision with real-world sales execution," Brad Schuler, vice president of global sales and marketing, said in the release.

Mr. McLemore's new role reflects his eight-year dedication to the growth and development of Sunsweet's dried fruit business. He has been directly involved with virtually every new Sunsweet product introduction for the domestic market, including the development and launch of Sunsweet Ones, D'Noir Prunes, Plum Amazins and Sunsweet Mango. These products now account for over 30 percent of Sunsweet's North America dried fruit brand share.

Prior to Sunsweet, Mr. McLemore held the position of director of category management at Dole. He also has experience as an information analyst directly responsible for the Kroger account for Hartz Mountain.

Mr. McLemore holds a bachelor's degree in marketing from the University of Wisconsin-La Crosse.