Bland Farms, a leading year-round sweet onion shipper based in Glennville, GA, has named John Cameron as its new director of sales, effective July 1. Mr. Cameron, who most recently worked at NatureSweet in San Antonio, TX, is charged with identifying and developing new customer-focused sweet onion programs.
"I am delighted to welcome John to the Bland Farms team," Bruce Peterson, chief executive officer of Bland Farms, said in a July 16 press release. "Johnis an excellent leader and has a proven track record of success. He will not only add a new dimension to our sales team, but will help to broaden the perspective of our entire leadership team."
In the press release, Mr. Cameron said that he is excited to join "a pioneer in the sweet onion category," and that he plans to replicate the experiences gained in the tomato category to the sweet onion category.
Mr. Peterson added that he believes Mr. Cameron's leadership and fresh point of view will be extremely valuable to the organization.
In addition to Mr. Cameron's hiring, Bland Farms has also boosted its private-label condiment brand, "Vidalia Brands," with the hiring of industry veteran GlenWillard, who was named director of Vidalia Brands. Prior to joining Bland, he was president of Sensible Sales & Marketing Inc. a Richmond Hill, GA-based food brokerage company.
"I'm very excited to be part of the Bland Farms team," he said in the press release. "Vidalia Brands will be the division to watch as we introduce new, innovative and value-added products to the marketplace. Our strategy is to develop products for retail, club, foodservice and industrial sales that will give our customers a competitive advantage."
The company also announced thatTroy Bland has been promoted to quality control director in a move that signals a heightened focus on quality control throughout the entire supply chain from farm to consumer, according to the company press release.
Mr. Bland said in the press release that his goal is to ensure that Bland Farms' customers "consistently receive the quality that they have come to expect."
"I'm especially excited about the opportunity to see Troy broaden his influence at the company because of his unique perspective having been raised in this business," Mr. Peterson said in the press release.