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New director of marketing and category management for Sun Pacific

Pasadena, CA-based Sun Pacific Marketing announced the hire of JEAN ASHBY as director of marketing and category management on July 5.

Jean-AshbyJean Ashby“Jean’s professional experience and knowledge of the industry from seed to consumer is a great addition to the Sun Pacific Marketing team,” said President of Sun Pacific Marketing Bob DiPiazza in the company press release.

Ms. Ashby has been involved in the produce industry for over 20 years. Before joining Sun Pacific Marketing, she spent 13 years working for the Washington Apple Commission, where she pioneered the first perishable category management program, which continues to be used today, the press release stated. Ms. Ashby also worked for Chiquita Brands International.

“Sun Pacific’s roots are deep. They have been growing quality citrus for over 40 years adding kiwi, table grapes and tomatoes over the years,” she said in the release. “Their Cuties®, Air Chief and Ripe and Easy™ Kiwi brands provide me with a very exciting opportunity to apply my category management and marketing experience at this leading California Growing and Marketing organization.”

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