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People-March 14-March 28, 2011

The Giumarra Cos. announced March 9 the addition of ART DURAN as a salesperson to its wholesale team, where he will be involved in sales of leaf vegetables and be based at the Giumarra Bros. Fruit Co. on the Los Angeles terminal market.
Art Duran
Art Duran
Mr. Duran has been working in the produce industry since 1964, when he started working at Cal Fruit, also based in Los Angeles. His most recent position was at Borg Produce Sales Inc., where he specialized in greens, broccoli and corn sales.
“Art brings more than 40 years of quality experience in the produce business. His positive energy and knowledge are two of the most important traits we look for in a salesman,” Steve Chadwick, division manager, said in a March 9 press release. “He will join Scott Smith and Adolfo Zesati to comprise one of the strongest, most experienced leaf and melon departments on the L.A. terminal market.”

Los Angeles-based Harvest Sensations LLC has made some additions to the sales staff at its Miami branch.
JAMI DINGLER joined the company in November as a sales representative handling the specialty shipper-packer’s full line. Before coming aboard at Harvest Sensations, the 23-year veteran of the produce business was with Crystal Valley Foods, also in Miami, for three years, and prior to that worked for Southern Specialties in Pompano Beach, FL, for 10 years.
Also tackling new duties at Harvest Sensations is DAVE ARIAS, who handles the full line as well. Mr. Arias joined Harvest Sensations in July, having previously worked at the Florida Panthers Hockey Club in Sunrise, FL, for eight years. It is his first job in the produce industry.
Mr. Arias graduated in 2003 from Florida International University with a degree in sports management and business administration. He lives in Plantation, FL.

Colorful Harvest in Salinas, CA, announced the addition of MARIO MARTINEZ as the company’s new director of food safety and quality assurance.
Mario Martinez

“Mario is a seasoned professional. He brings to the position an excellent academic background and many years of experience in the field of food safety,” Doug Ranno, Colorful Harvest’s chief operating officer and managing partner, said in a Feb. 25 press release. “Mario will be instrumental in growing our food-safety program.”
Mr. Martinez, a graduate of Cal Poly-Pomona, has received specialized food-safety and quality-assurance training over the course of his career, and has food-safety experience at all levels of production, having developed international total quality and food-safety systems with managers from the field to the cooler to the packing facilities. “Mario has managed food-safety programs for a variety of crops in many growing regions, and that fits our highly diversified operation,” Mr. Ranno said.
Mr. Martinez will coordinate the activities of Colorful Harvest’s in-house food-safety team along with independent food-safety laboratories and inspectors.

Produce veteran MARTY HEAD has joined the Market Fresh Produce procurement team in Nixa, MO.
Marty Head
“Marty brings 35 years of produce experience to our already successful procurement team led by Tyler Phipps,” Mike Kemp, chief operating officer for Market Fresh, said in a March 8 press release. Mr. Head’s background includes retail and wholesale experience at Winn Dixie, Supervalu and, most recently, Save A Lot Food Stores. In his new role at Market Fresh Produce, Mr. Head will be a category manager focused on potato and onion commodities.
Owner Steve Phipps stated in the release, “Market Fresh Produce continues to grow nationally. The addition of Marty Head will allow Market Fresh to continue meeting client expectations and add strength to our already talented team of top-flight professionals. [Mr.] Head has worked with Market Fresh in the past, and we have great confidence he will add value to our team.”

Peter Quiring, owner of Nature Fresh Farms, announced the appointment of JAMES (JAY) COLASANTI and MICHAEL GLASS to the company’s sales and marketing team. Nature Fresh Farms, a grower of greenhouse vegetables, operates a 98-acre facility in Leamington, ON.
According to a Feb. 3 press release, Mr. Colasanti has been active in the growing and marketing of greenhouse vegetables since 1980 and knows the produce business extremely well. His early years began with his family’s retail fruit and vegetable business. Six years later, he jumped at an opportunity to hone his skills on the Detroit Produce Terminal. Mr. Colasanti was instrumental in launching a business that evolved into Red Zoo Marketing, focused on marketing both Ontario and Mexican specialty greenhouse vegetables. Red Zoo became a leader through innovative specialty products, and unique packaging supported with marketing efforts that were both effective and fun. Mr. Colasanti said he looks forward to bringing a wealth of knowledge and innovation to Nature Fresh’s current and future product offerings.
Mr. Glass began his produce career when he joined Red Zoo Marketing in 2002, where he worked in several capacities, the press release said, including the sales desk. In 2009 he joined the sales team at Clifford Produce and became its sales manager in 2010, serving a diverse customer base in Canada and the United States. Mr. Glass was born in Leamington and resides in Kingsville, ON, with his wife, Ana, and their two daughters. He welcomes the opportunity at Nature Fresh Farms, according to the press release.
Mr. Colasanti and Mr. Glass will be based in Leamington.

To announce personnel changes at your company, please contact Assistant Editor Terry Sokol ar 201/986-7990, ext. 107, or . Photos are encouraged.