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Chelsea Armata represents the fourth generation at E. Armata Inc.

Chelsea is intelligent, and her father is the president.

However, this Chelsea's dad is named Chris, not Bill, and he is not a former president of the United States but rather president of E. Armata Inc., a longtime wholesaler located at the Hunts Point Terminal Market in the Bronx, NY.

Chelsea Armata, 20, is the fourth generation to work in the family-owned- and-operated business, and since January 2008, she has served as the executive assistant for her dad and her uncle Paul, the firm's vice president.

She remembers coming to the office with her dad when she was around 10 and "putting sales tickets in order and stamping envelopes. From those humble beginnings, Ms. Armata now handles accounting for sales and purchase orders, as well as makes profit-and-loss sheets.

"Number stuff, that's what I love," she said, noting that her favorite part of the job is helping to organize her father's and uncle's work.

"They're just really fun to be around, and they put me in a great mood," she said. "I'm working, but at the same time it's not a stressful day for me. I love working with my family. I can joke around, get my work done and be smiling all at the same time. It's great."

Ms. Armata lives on Long Island and currently attends Nassau Community College, where she is majoring in accounting. After she receives her associate's degree in 2010, she is planning to pursue a bachelor's degree. Although her week is quite busy between work and school, she still finds time to socialize with her friends. While she does not get to travel as often as she would like, she reminisced about a trip she took at age 16 with her mother, aunt and cousin to Rome, Florence and Venice. She said that it was her "best shopping ever." Among her most prized possessions from the trip are a ring and a leather jacket that she still wears.

Ms. Armata also attended her first Produce Marketing Association convention last year, which she said was "awesome and very exciting" but also a bit overwhelming.

"It was cool to put faces to the names," she said. "I knew a lot of them, but I never knew what they looked like, and I pictured some of them differently." Ms. Armata said that she would "definitely" like to have a career in produce. "I love numbers, that's why I'm going to school for accounting," she said. "Although I am not planning to be a [certified public accountant], I would like to be involved in the accounting aspect of the business. I'm looking forward to learning more from my dad and uncle. It's interesting to see how they deal with customers as well as shippers, and how they communicate with them. I learn something new every day."

(For more on the Hunts Point market, see the March 23 issue of The Produce News.)