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Hickman and Raybould to lead Potatoes USA domestic marketing committee

Phil Hickman of Horntown, VA, and Jaren Raybould of Saint Anthony, ID, were elected to the Potatoes USA executive committee at the organization’s 46th annual meeting in Denver last month.potaus

Hickman will be serving his fourth year on the board and his first year as a domestic marketing committee co-chair after serving the past three years as the finance committee chair. He previously served six years on the board 2003-09 during which time he served as on the domestic marketing committee 2006-09.

Raybould will be serving his third year on the board and his first year on the executive committee.

Hickman owns and serves as president of Dublin Farms Inc. where he grows Envol, Red Norland, Yukon Gold, Superior and Dark Red Norland potato varieties for the table-stock market. He has been farming potatoes at Dublin Farms for the past 44 years with his brother and now his sons and nephews.

Raybould has been farming for the past 17 years and is currently at Raybould Bros. Farm. He focuses on fresh and process varieties of potatoes. Raybould is also a board member of the Yellowstone Soil Conservation District and a member of the Idaho/East Oregon Potato Control Committee.

The domestic marketing committee oversees the consumer, nutrition, retail, ingredient and foodservice programs. The committee is focused encouraging more people to eat more potatoes in more ways and for positioning potatoes as a performance food. The marketing programs are designed to inspire potato innovation across all channels, cultivate strategic partnerships, and advocate for scientific research to demonstrate the potatoes’ role in enhancing physical and mental performance.