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Carter to head video effort at The Produce News

The Produce News has named Southeastern Editor Chip Carter to head up the company’s newly established in-house video production program, which will launch in late February from the upcoming Southeast Produce Council Southern Exposure trade show in Orlando, FL, in late February.

Over the past three decades, Carter has periodically worked in broadcast, commercial and Internet video for PBS, CBS, AOL, MovieFone, Nintendo, SEGA, the St. Pete/Clearwater Convention & Visitors Bureau and numerous others.

Over the last 18 months, he led exploratory forays into video production for The Produce News with an eye on the future.

“Now is the perfect time for us to move into video,” said Carter. “Our website keeps setting new records monthly and our print product is the strongest it has been in our long history. Video will be a great tool that will let us better serve our audience and clients. We hope to raise the bar for video in our industry, and viewers shouldn’t expect to see talking heads or longwinded interviews.”

With that in mind, The Produce News has also secured the services of Farm Star Living’s Mary Blackmon to be the primary face of the organization on camera.

“Mary is a pro and we see eye to eye regarding what we expect and hope to do for video journalism in the produce industry,” Carter said.

The Produce News’ video program will be anchored by extensive coverage of major trade shows, augmented with periodic reports from the field and sponsored videos that provide a platform for clients to deliver messaging in unique ways.

“I don’t know that we will ever post a video-of-the-day. I don’t know that we won’t. I suspect with viewer fatigue setting in, no one really cares about quantity,” Carter said. “So that is not our goal. I don’t want people coming to Producenews.com and saying, ‘Hey they have a lot of videos.’ I much prefer the thought of people visiting and saying, ‘Hey they put out some pretty good videos.’”