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Naturipe announces two new directors of business development

Naturipe Farms announced the appointment of Jerry Moran as its director of business development-West and the promotion of Kasey Kelley as the director of business development-East. In their roles, Moran and Kelley will contribute to the company’s growth by leading strategic sales and business development activities for Naturipe Farms.

“We are excited to welcome Jerry to the Naturipe team and equally pleased to promote from within and see Kasey take on this new role,” Jerry1Jerry MoranDwight Ferguson, chief executive officer of Naturipe Farms, said in a press release. "Jerry and Kasey are both experienced and talented berry experts who are respected and trusted throughout our industry.”

Naturipe has seen consistent double-digit growth, driven in part by the demand for its proprietary varieties, expanded production base and the growing consumer demand for premium-quality berries.

Prior to joining Naturipe Farms, Moran was the bush berry category manager at California Giant Berry Farms for seven years, and he previously held several positions at Driscoll Strawberry Associates over a five-year period. Moran will be based out of the Naturipe Farms headquarters in Salinas, CA, office and will report to Vince Lopes, vice president of sales-West.KaseyKasey Kelley

“I am excited to join the Naturipe Farms team,” Moran said in the release. “It’s motivating to see their commitment to building upon the proprietary variety program and drive to expand the customer base. I am looking forward to be a part of it.”

Kelley joined Naturipe in 1998 and has been an integral part of the company’s growth. "Kasey has been a great role model in living and breathing our mission, vision and values and will be a valuable asset in his new role," the company said in the release. Kelley will continue to be based out of the Grand Junction, MI, office and will report to Jim Roberts, vice president of sales-East.

Naturipe Farms is a grower-owned producer and international marketer of healthy, premium berries. With production primarily from multi-generation family farms, located in the prime berry growing regions throughout North and South America. The diverse grower base ensures year-round availability of “locally grown” and “in-season global” conventional and organic berries.