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Babé Farms names new CEO and VP

Judy Lundberg-Wafer, co-founder and owner of Babé Farms Inc., is stepping down as president and will assume the role of chairman of the board. Her son, Jeff Lundberg, will now serve as the company’s president and chief executive officer.

"It is the next logical step in our family business,” she said in a press release. “Jeff has grown up working at Babé Farms and understands all levels of the operation and business from the ground up."Jeff-LundbergJeff Lundberg

Additionally, Chris Cordero has been named the company’s new vice president. He has been with the company in various capacities since 1990, previously serving as vice president of operations and sales. His great-uncle, Will Souza, was the primary founder of Babé Farms in partnership with Judy and Frank Lundberg, and Greg and Cherrie Pedigo.Chris-CorderoChris Cordero

Lundberg-Wafer is a third-generation farmer. The company said she will continue to play an active role at Babé Farms while also enjoying well-deserved time off with Judy-Lundberg-WaferJudy Lundberg-Waferher grandchildren and time to travel leisurely with her husband, Jim.

Her grandparents emigrated from the Azores Islands in Portugal and began to farm on the California Central Coast in the early 1900s. Her father ran a ranch in the Lompoc Valley, where Lundberg-Wafer worked in the fields, hoeing beans during summer breaks.

In the early 1960s the family moved to the Santa Maria Valley where she lived, graduated high school and then married her late husband Frank Lundberg. They became partners in the family farming operation with her father. In the early 1980s they both worked for Souza & Boster Farming and then formed Babé Farms Inc in 1986.