The Peruvian Asparagus Importers Association elected association chairmen for the 2014-15 term at its October meeting. Walter Yager of Alpine Fresh was re-elected East Coast co-chair and Brian Miller of Gourmet Trading was elected West Coast co-chair, both by member vote.
“The PAIA chairmen help guide the association in our efforts to facilitate asparagus trade and evolve the asparagus category as a whole,” Priscilla Lleras, coordinator for PAIA,said in a press release. “We look forward to extremely effective programs in 2014-15 under these accomplished industry leaders.”
PAIA is tasked with enhancing trade with Peru and working to help increase fresh asparagus consumption throughout the United States.
“It is important for all of us to cooperate and share a focus and commitment to advancing the asparagus industry,” said Yager. “This benefits all who are involved from grower to retailer and the end consumer.”
“Being newly elected to this position, I look forward to further increasing industry synergies within the asparagus industry,” said Miller.
In recent years, PAIA has worked to resolve trade issues with USDA, coordinate training events related to food safety and traceability, and assist importers and industry with key networking opportunities.
“The association has gained momentum over the years and has played vital role in resolving issues affecting our industry,” said Lleras.
“We have collectively united ourselves and our approaches on industry issues and find the best results are in our unified strength,” added Yager.
The association will focus even greater efforts in 2013-14 on spreading the positive word to trade press, supermarkets and consumers concerning the health benefits of fresh asparagus.
“PAIA will continue to channel our combined energy to advancing the Peruvian asparagus industry and meet the needs of the buyers and consumers of fresh Peruvian asparagus,” said Miller.
PAIA is an organization of U.S. companies involved in the trade of importing fresh Peruvian asparagus within North America. It is committed to improving the process and present a united forum through which dialogue and progress is achieved. It represents the industry to the trade and focuses on issues of political and logistical importance.