To-Jo Mushrooms Inc. announced that John Cunningham has joined the company as a national accounts manager, Julie Petrovick has been promoted to director of strategic plan implementation and Peter Wilder has been appointed to marketing director.
Cunningham brings 15 years of sales and management experience to To-Jo from the restaurant equipment and hospitality industries. He will manage To-Jo's existing food products customerbase and will look to develop new national accounts that can benefit from To-Jo's full line of processed mushroom products.
"John brings a proven track record and a national perspective on customer-focused selling that will further strengthen our position in the marketplace," said President Anthony D'Amico. "We are excited to have him on board as To-Jo continues to grow its business and expand into new territories."
Petrovick has been promoted to facilitate implementation of the company's new strategic plan. She will work with the company's executives, coordinating the strategic direction, implementation and measurement of goals set by management.
In his new role, Wilder will be responsible for the implementation of an integrated marketing and communications strategy for To-Jo that will guide both the fresh and food products divisions of the company. Wilder previously served as business development director for To-Jo and will use his 15 years of proven marketing experience to develop and execute To-Jo's new strategy.
"The addition of Pete to the To-Jo marketing team will enable us to enhance our brand presence and strengthen the value-proposition we can offer to our customers, positioning To-Jo as a strategic partner in the industry," said D'Amico.