Vision Produce Co., based in Los Angeles, added DONALD SOUTHER as senior director of sales and marketing.
He will report directly to Vision Produce President Bill Vogel.
Souther, with more than 15 years of experience in produce and floral marketing and sales, will lead sales and marketing activities for Vision, reporting to Bill Vogel, president. He will also assist team members at affiliated companies Vision Import Group and Vision Produce Partners of Texas.
Souther was most recently vice president of sales and marketing at Plant Source Inc. Before that, he held positions at North Shore Greenhouses Inc. and Killion Industries.
“After an elaborate search to find a seasoned produce veteran with both the skills and the temperament to help spirit our growth over the next decade, we are happy to announce the addition of Donald,” Vogel said in a press release. “He is well-known and liked in industry circles, experienced and personable, and with his positive outlook a great addition to our team. I look forward to having his assistance with our growth on the national level.”
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