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New quality assurance manager brings 30 years of experience to Coastline

Coastline, a year-round grower-shipper of fresh vegetables, is proud to announce that Cisco Martinez has joined the company as its quality assurance manager. 

Martinez comes to Coastline with more than 30 years of progressively increasing responsibly and experience pertaining to quality assurance of fresh western vegetables. Most recently, he worked as quality assurance manager at Ocean Mist Farms. While there, Martinez was coastCisco Martinezresponsible for developing, implementing and monitoring quality assurance programs as well as interacting with key accounts and product development.

At Coastline, Martinez will ensure that the company’s products meet the expectations of the marketplace. He will oversee the programs and processes at all stages of product development, from the field to the market.

"Excellence in product quality happens day by day," Cisco said in a press release. "It is a result of fastidious oversight in a way that is measured against the demands of the marketplace. At Coastline, our production team has always focused on product quality and we will focus that aim to ensure that Coastline products exceed the expectations of the market. There will always be room for improvement.”

“We are very excited to welcome Cisco to our team; he will play an instrumental role in helping Coastline build on its reputation of a service- and quality-oriented company," Phil Adrian, co-owner of Coastline, said in the press release. "His industry knowledge, leadership abilities, strong business acumen and track record of success aligns perfectly with our corporate commitment to providing wholesome high-quality fresh vegetables. We look forward to even greater improvement under his direction.”