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Mission Produce names director of strategic marketing

Mission Produce Inc., based in Oxnard, CA, has hired Robb Bertels as its new director of strategic marketing.

Bertels was formerly vice president/publishing director at Vance Publishing and the publisher of The Packer newspaper, Produce Merchandising, The Grower, Citrus & Vegetable, Global Produce and Produce Concepts magazines, along with other produce and food industry websites, electronic publications and services. Robb1Robb BertelsHe is a 25-year veteran of business-to-business communications in the produce industry.

Bertels' background includes advertising communications, sales management, business development, strategic planning, marketing, content development, personnel management and P&L responsibility.

Affiliated with the produce industry since 1987, Bertels began his career with The Packer handling advertising sales in the Salinas Valley before moving to management roles, and eventually vice president and director of publishing at Vance Publishing.

"I'm very enthusiastic about getting re-involved with the produce industry after some time away," Bertels said in a press release. "I've spent the last few years working in business development with various publishing companies and advertising agencies, but have always kept my eye on what's happening in produce. I'm very happy to be involved in the industry again, especially with a well-respected and growing company like Mission."

"We're very excited to have Robb aboard," Ross Wileman, vice president of sales and marketing at Mission, added in the press release. "As Mission and the avocado category continue to expand domestically and internationally, we will need good people to fill key positions."