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Valley Fruit & Produce promotes Rick Paino to sales manager

Valley Fruit & Produce, a full-line wholesaler-distributor of quality fresh fruits and vegetables based in Los Angeles, announced the promotion of Rick Paino to sales manager.

In his new position as sales manager, Paino will work with the Valley sales team to create strategies for accomplishing its sales goals, while continuing as commodity manager for the apple and pear division at Valley.

"It's a challenge to balance providing our customers with highly competitive pricing paired with guaranteed quality and service while also making sure that we provide consistent and fair returns to our vendors," Paino said in a press release. "It's a challenge I am up to and I am eager to share my knowledge and experience with the sales team."

Paino began his nearly 40-year produce career at Giumarra Bros. Fruit Co. in 1974. He joined Valley Fruit in 1986 and has been an integral part of the sales team for the last 27 years.

"What Rick brings to the role of sales manager is a great combination of extensive produce selling and buying experience, a passion for produce, pride in being a part of Valley, and a strong desire to share all of that with the rest of the sales team," Doug La Londe, chief operating officer at Valley, said in a press release. "Under Rick's guidance, we look forward to continuing our tradition of providing great quality produce and service to our customers every day."