Orange, CA-based Interfresh Sales welcomed KEN VIDA to its sales staff.
Vida’s primary role at Interfresh will be to expand national avocado sales, a company press release stated.
“Ken comes to us with extensive produce sales experience, including avocado expertise, and we feel he’s a perfect fit as we continue to expand our avocado business,” said Chris Puentes, president of Interfresh. “We feel that the combination of Interfresh’s longstanding grower relationships and Ken’s existing relationships will prove to be a successful combination.”
Vida said he is looking forward to helping execute the company’s avocado plan.
“The company is already well-known in the industry, and I hope to extend our reach even further,” he added.
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