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Produce for Kids names Trish James vice president

Produce for Kids has named Trish James as its vice president. James will be leading the strategic development and creative positioning associated with future Produce for Kids brand development. She will also be responsible for consumer outreach, in-store campaigns and managing day-to-day organizational operations.

With a background in grocery retail at ACME Markets and most recently on the commodity side of the industry, James has a proven, successful track record of creating and executing in-store programs that increase the sale of fresh produce.

“We very pleased to announce Trish James as the new vice president of Produce for Kids,” John Shuman, president of Produce for Kids, said in a press release. “With a background in grocery retail at ACME, she’ll bring a new perspective to the company and its campaigns, as well as best practices for reaching shoppers. She has also proved to be very successful in creating and executing programs to increase the sales of fresh produce.”

James began working at ACME in 2005 and held various positions in the marketing and merchandising departments throughout her tenure, including her most recent role as business sales manager of produce. James’ experience in category and brand management, loyalty marketing, direct marketing, promotions and event coordination allow her to develop multi-layered campaigns answering the needs of today’s busy and time-starved mom.

She created and implemented the ACME Healthy Kids program, which offered a planogram of healthy snacking and lunchbox options for shoppers, and increased sales of fresh produce. James also created and led weekly meal solutions for shoppers, pulling items from all departments of ACME to create a display where shoppers could quickly grab all items needed for a meal. Not only did this program increase sales of fresh produce, but it also increased sales of the other departments involved.

James will also lead the Produce for Kids organization into more digital space over the coming year. The first digital initiative being the launch of a new Produce for Kids website later this summer featuring many new resources for parents, meal planning tools, Parents on Produce blog and more.