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SunFed promotes Barrionuevo to sales team, hires new general manager
SunFed announced the promotion of Juan Carlos Barrionuevo to the company’s sales team in Rio Rico, AZ. Barrionuevo brings six years of experience to his new role in sales, having previously been a part of SunFed’s warehousing team as the facility director in Texas. “We are very excited to welcome JC to his new role at the company. He has proven to be a valuable and indispensable team member both here in Arizona as well as in Texas, and his experience has prepared... Read more
Kelby Werner joins Market Fresh Produce
Market Fresh Produce has hired Kelby Werner as a regional sales specialist. Werner will be responsible for expanding Market Fresh sales by working closely with key retail and food service clients; focusing on client satisfaction; and driving sales efforts by promoting high-quality Market Fresh Produce-branded products. With five successful years at a sweet onion grower, Market Fresh Produce is excited to bring Werner on board in helping to continue the speed in... Read more
Generation Next: B&C’s Kelly Craner  is focused on mushrooms … and the guitar
In an era when getting bigger and broader is a valued business model, it’s also good to note that a company in this industry can thrive with a single commodity and a narrowly defined target market.   B&C Fresh Sales Inc., based in Orange, CA, has prospered largely selling mushrooms to Southern California customers. The company has gone through changes since Marty Craner founded it 30 years ago. Its business strategy has evolved over the years, but at its... Read more
Forever Fresh taps industry veteran to head national grape program
Industry veteran Vince Gambero has recently joined Forever Fresh LLC to head up its national grape category program and expand its West Coast operations. Forever Fresh — a vertically integrated sales and marketing company best known for its South American fruit programs that includes grapes, stone fruit, cherries, kiwifruit, citrus and apples — has tapped Gambero for his 30 years of experience in the industry. In his new role at Forever Fresh, Gambero will be... Read more
Naturipe Farms' new avocado West Coast sales director
Naturipe Farms has announced the appointment of Dustin Hahn as West Coast sales director for Naturipe Avocado Farms. In this newly created role, Hahn will be responsible for leading the development and management of the western half of the United States and Canada. “We are excited to have Dustin join the Naturipe family. His sales and marketing background will be instrumental in driving avocado sales and expanding campaigns with retailers,” said CarrieAnn Arias,... Read more
FPAA promotes Moore to vice president
The Fresh Produce Association of the Americas has promoted Allison Moore to vice president, effective immediately. In her new role, Moore will assume more leadership and responsibility in day-to-day operations of the FPAA, which represents more than 100 companies involved in the importation and distribution of fresh produce from Mexico. “Allison continues to prove her value to the FPAA,” said FPAA President Lance Jungmeyer. “As an example, Allison's experience... Read more
Gold Coast hires Bill Munger as VP of sales and marketing
Gold Coast Packing Inc., a grower, shipper and processor, located in Santa Maria, CA, has hired Bill Munger as its new vice president of sales and marketing. He brings more than 25 years of foodservice, retail and industrial sales experience to the job. Prior to joining Gold Coast Packing, Munger was executive vice president at Greengate Fresh and chief executive officer of Amerifresh. “I am excited to join the Gold Coast team. It is refreshing to be part... Read more
Generation Next: Produce passion drives Carlos Bon Jr.
It was the 2004 fall semester at the Monterrey Institute of Technology in Monterrey, Mexico, Carlos Bon Jr.’s last semester before graduation. “The mid-term exam came during the PMA convention. I showed the teacher the PMA website and said I had to make up the exam later,” said Bon Jr. “She said, ‘No, school must be the most important thing in your life and I’ll fail you for the whole year if you miss the exam.’ I said that I understood, and I had a great PMA.”Carlos... Read more
Moxxy Marketing announces new creative director
Moxxy Marketing has announced the opening of a satellite office in Atlanta, and the company has hired Travis Sharp as creative director and managing partner. The new office aims to create new opportunities to connect with ag and fresh produce brands in the southeast, and to better serve existing clients with interests in that region. "Moxxy has shared our expertise with ag brands all over the country from our headquarters here in Salinas, CA," said Moxxy President... Read more
Longtime FFVA President Mike Stuart to retire
Mike Stuart, president of the Florida Fruit & Vegetable Association, has notified the association’s board of directors of his intent to retire, according to FFVA Chairman Paul R. Orsenigo. A national search is under way to find a successor for Stuart, who has led the statewide association since 1992. “Mike’s leadership on major agricultural issues, his unique ability to develop strong coalitions and bring consensus on difficult matters, and his voice of reason... Read more
Center for Growing Talent’s Margi Prueitt to retire in 2019
During the recent Center for Growing Talent board of directors meeting in Seattle, CGT Executive Director and PMA Senior Vice President Margi Prueitt announced her retirement from the organization, effective February 2019. During the past eight years, Prueitt grew the CGT into a robust organization that provides tailored solutions to attract, develop and retain the talent the fresh produce and floral communities need to grow. Among her notable accomplishments are: Global... Read more
SEPC's Anna Burch welcomes new baby
Charlotte Eliza Burch was born May 22 at Doctors Hospital in Augusta, GA, to Anna Burch of the Southeast Produce Council and her husband, Charlie Burch. She weighed eight pounds, 10 ounces, and was 21.25 inches long. She is the couple's second child, joining her four-year-old sister, Mildred Kathryn (or Millie Kate as her parents call her). Anna Burch, marketing manager of the council, is working from home part-time while she is on maternity leave; she plans to... Read more
Sun Pacific export program expands sales team
With more than 30 years of global exporting experience, Sun Pacific continues to build its overseas relationships with valued customers and has brought on Brian Auterieth as director of export sales to strengthen and expand the export program. Auterieth is no stranger to the perishable export business as he comes from a family spanning three generations in fresh fruit exports. He has returned to Sun Pacific after a brief stint with a startup air freight forwarding... Read more
Oppy names MacDonald and Gardner to new director roles
Oppy has promoted a pair of veterans to newly created leadership roles within its marketing team. On June 1, Marketing Development Manager Cathie MacDonald was elevated to director of marketing services, while Karin Gardner, previously marketing communications manager, was promoted to director of corporate communications.Cathie MacDonald “Cathie and Karin have contributed significantly toward our goals with a unique blend of thoughtfulness and passion for more... Read more
Whole Foods Market recently announced Kelly Landrieu as its global coordinator of local brands. Landrieu will work closely with Whole Foods Market’s local foragers and merchants throughout the organization to support and counsel local suppliers bringing innovative and trending products with the highest quality ingredients to customers. Located throughout the company’s 12 regions, Whole Foods Market’s local foragers and buyers are responsible for finding and incubating... Read more
AJ Consalo taking the reins at a young age at Consalo Family Farms
At age 14, AJ Consalo started working for his father at Consalo Family Farms in Vineland, NJ. Today, at age 23, he holds the title of vice president of farming operations for the company. “At the time I worked summers for my father,” said Consalo. “I used to go to the Vineland Produce Auction with him every day and write down the price of each product to help him follow the market.” In 2012, at age 17, he had started his first job away from the family business... Read more
Respected table grape grower, Andrew V. Zaninovich dies at 91
Andrew V. Zaninovich, beloved father, husband, grandfather, brother and friend, passed away peacefully at his home on Friday June 1, in La Cañada, CA, surrounded by his family. Mr. Zaninovich, known as Uncle Andy by many nieces, nephews and extended family, was born to Vincent B. Zaninovich and Bonica Tomicic Zaninovich of Cutler, CA in 1926, one of four siblings with his brothers John and Antone and sister Mary. Mr. Zaninovich was a respected table grape grower,... Read more
Gretchen Kreidler Austin joins SunFed as director of marketing and business development
SunFed has hired Gretchen Kreidler Austin as its director of marketing and business development, effective June 11. She will expand the company’s portfolio of products and pioneer new business, among many other tasks, as well as orchestrate business development and oversee resource planning, reporting and communications. “I’ve known Gretchen for several years, back to her days at Rio Queen Citrus. She has always had a very positive spirt,... Read more
Family Tree Farms hires new marketing manager
Family Tree Farms has hired Kiah Ruvalcaba as its new marketing manager. As its international footprint continues to grow, Family Tree Farms is expanding their marketing department to fit the needs of growers and consumers. Ruvalcaba is the first hire of a strategic expansion at Family Tree Farms. She brings 10 years of expertise in marketing, communication and sales, with a specialty in agriculture marketing. "Great people, in the field, packinghouse and office... Read more
Save-A-Lot vet joins Pear Bureau Northwest as regional marketing manager
The Pear Bureau Northwest has hired Bryan Roberts as regional marketing manager. Roberts will be taking over the Midwest region and replacing Ed Chambers, who will be retiring from the Pear Bureau after 34 years. Roberts brings a wide range of experience having spent the past 22 years with Save-A-Lot, working a variety of positions within the produce department. In that time, Roberts has held positions such as fruit category manager, sourcing manager and buyer... Read more