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MARKETS AND TRENDS

South Carolina peaches poised for strong season
With no major weather or production issues to contend with, the South Carolina peach industry is looking forward to an excellent season with shipments expected from mid-May... Read more
Devastating losses for Idaho and Eastern Oregon onion industry
The Idaho and Eastern Oregon onion-growing region located in Idaho and Malheur County, OR, is one of the largest growing regions in the United States, and provides approximately... Read more
Potatoes, oranges driving fresh produce sales
COVID-19 shopping restrictions have now been in place for six weeks. Not surprisingly, fresh produce sales have ebbed and flowed in this time. According to IRI, for the week... Read more
Pandemic shutdown may boost Mother’s Day supermarket floral sales
As almost everyone across the U.S. continues to shelter in place amid the coronavirus pandemic, supermarkets remain the go-to place for essentials. Meanwhile, flower growers... Read more
Sweet potato sales review
It was a sweet year for retailers selling sweet potatoes as dollar sales were up 5.5 percent for the 52-week period ended March 22, according to IRI, a Chicago-based market... Read more
A storm front will come through California this weekend bringing cooler temps across the state and chance of rain in coastal southern section and into Baja CA. Temps in Oxnard... Read more
Heat wave hits Florida, Culiacan unseasonably cool
Heat hit Florida over the weekend and will continue through the week with tomorrow and Thursday being the hottest days. Look for the strawberry-growing region of Plant City... Read more
Sinaloa warming up, but another storm could hit next week
As was predicted, Wednesday night into Thursday morning was the coldest day of the 2019-20 growing season so far in the coastal state of Sinaloa, Mexico. The low temp in the... Read more
Nogales volume to drop, market to tighten this week
Culiacan and the other growing regions of Sinaloa received between 1.25 inches and 1.5 inches of rain Sunday night through Monday. Today there is still a 60 percent of an... Read more
Growing regions expecting a shot of cold, rain
The forecast is for up to 0.75 inches of rain this weekend in Culiacan and cold temps next week. Look for the rain to start Sunday, receiving half an inch and continuing into... Read more
Florida's flash freeze, West to welcome heat wave
The temperatures in Florida on Wednesday dropped lower than what was originally projected, with Immokalee dropping to 32 degrees for two hours in the morning, which could... Read more
Florida near freezing, beautiful weather out West
Tonight will bring some of the coldest temps to Florida so far this winter. Plant City in the central part of the state will see minimum temp of 33 and a high of only 56.... Read more
Serious rain for lime country, Florida cools down while heat hits West
Get ready for a possible reduction of lime volume next week -- and an increase in quality issues. Starting tomorrow a large storm front is forecast to hit the Martinez... Read more
Florida cooldown coming, Chilean grapes staying warm
Florida is right in the middle of a week-long heat wave that started last Friday and will continue through this Saturday. Max temps up and down the state are in the mid-80s... Read more
Florida growing regions heating up
Going into the weekend, weather around the main North American growing regions is fairly quiet.  The Florida warm-up discussed on Tuesday's update starts in earnest... Read more
It's beginning to look a lot like summer in Florida
The entire southern half of Florida will begin a major warming trend this week that will last well into the next. All regions from Orlando south, including Plant City, Immokalee,... Read more
Temps high for Chilean grapes, low for Mexican limes
The best chance for rain in the strawberry-growing regions of California will be this Sunday and Monday. As of today, the chance or rain ranges from 50 percent up to 80 percent... Read more
Four days of rain for Calif. strawberries; Christmas cold snap in Mexico
Production out of California could be affected all next week due to rain. The forecast is for back-to-back storms to move into California starting Sunday and remain at least... Read more
Weather to help pick up Mexican tomato volume
Current temps in the Coachella Valley are nice with highs in the mid-70s and lows in the upper 40s. Come next Monday and Tuesday temps will cool off as max temps will only... Read more
California drying out, warm spell for Peruvian blueberries and grapes
Look for southern Florida to have above-average temps this week leading to a possible uptick in production of veg and berries. At the southern end of the peninsula near Homestead... Read more

New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse