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Everyday heroes come in many forms

As the “bomb cyclone” blasted the East Coast with snow and bitter cold and even turned Atlantic Ocean waves into Slurpee slush, on the West Coast of the United States, firefighters risked their lives battling massive California wildfires.

COVER-SHOT-1 Many of those same first responders were then immediately called upon again to rescue victims from mudslides that ravaged the burned-out hillsides. These hard-working people had spent countless hours training to be ready to act when duty called.

They are truly heroes for their bravery, courage and stamina and we’re all grateful for their dedication and self-sacrifice. In this edition, Kasey Cronquist writes about the impact of the wildfires and mudslides on California flower farmers; Linda Adams recaps TPIE; Bill Prescott prepares us for Women’s Day; and we cover several other industry events. While first responders perform their duties courageously, there are also “everyday heroes” within the floral industry who put their training, energy and talent into action on a daily basis to serve the needs of people wanting to honor loved ones with flowers. This certainly is not as critical as fighting fires and saving lives, but flowers do have emotional, mental and physical healing effects on millions of people, therefore making you “quiet heroes” to those countless flower givers and receivers.

I wish all of you heroes a very successful, profitable and happy Valentine’s Day. See you next month. Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or