view current print edition






Finally – the next big, red rose?

“The wait has Finally ended” is the slogan for the new red rose variety “Finally” from United Selections, according to a news release.

It is being produced commercially in Colombia and Ecuador and has been well received by growers and also by buyers in the United States and Europe.

FINALLY‘Finally,’ a new red velvet rose variety from Dutch breeder United Selections, has been well received by growers and buyers for its value and performance.United Selections, a rose breeder headquartered in Holland, invested four years of test trialing its Finally rose in different climates and altitudes. After satisfactory results, it was introduced to growers with strong data support.

“It is very difficult to introduce a new red variety as there are some good and well known varieties on the market,” said Andrew Neidl, United Selection’s general manager, Latin America, in the release.

“So, when introducing a new variety, it needs to be a variety that not only has a great color, but has technical and commercial advantages for everyone throughout the chain,” Neidl said. “And I think we found the variety that has it all.”

Growers have discovered that Finally is a very productive rose variety.

“Growers in Ecuador and Colombia, who are producing this variety commercially, can expect a minimum of 130 stems per square meter,” said Neidl.

“Then, it maintains its quality during dry transportation, which results in a higher quality product for the end consumer, where this red velvet variety can open fully during its 12-15 day vase life (after a week of dry transportation),” he continued. “They [the growers] know it by name and some even call it the next big red.”

For more information, go to