Serving all segments of the Russian fresh cut flower, gardening and potted plant chain, the industrywide Expo Flora Russia show is planned for Aug. 27-29 in the All-Russian Exhibition Centre in Moscow.
More than 200 breeders, growers, shippers and suppliers to the floriculture trade from 17 different countries are already committed to exhibit, according to a news release.
The event will once again be paired with Flowers IPM-International Plants Expo Russia, and will include awards for best gardener and florist of the year, along with an international design school.
International cooperative booths at Flowers IPM are increasing every year and in 2014 pavilions from Colombia, Korea, Turkey, Ecuador, Ethiopia, Germany, Italy and Kenya are planned.
In 2013, Expo Flora Russia combined for the first time with the Flowers IPM show and drew around 360 exhibitors from 31 countries and over 15,000 visitors.
The traditional Moscow Flowers IPM show, managed by MESSE ESSEN, is a fixture among Russian trade shows, and has taken place in the All-Russian Exhibition Centre for over 20 years. Expo Flora Russia, which is sponsored by HPP Exhibitions, is a newer event, debuting in Moscow in 2011.
Combining the two trade fairs into one comprehensive event has proven to be a very successful formula for the rapidly expanding Russian floral industry.