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FLORAL

The Floriculture Industry blossoms with new ideas at PMA's 2018 Fresh Summit
The floral lineup in Orlando, Florida, from October 18-20 featured more than 130 exhibitors in the new Floral Marketplace, more than 80 confirmed floral buyers in attendance and a Floral “Flamingle” Reception, which named Carlos Oramas, CEO and co-founder of Gems Group, Inc., the 2018 Floral Marketer of the Year. Floral buyers, sellers, breeders and growers came together in an expanded show-within-a-show Floral Marketplace with dedicated space increasing by... Read more
The winds of change...
The powerful “Gales of November” occur when cold, dry air from Northern Canada converges with warm, moist air from the Gulf of Mexico over the Great Lakes and the result is an impressive force of nature to behold. Sustained wind speeds well over 50 miles per hour stir up huge angry waves that crash against shorelines as the Great Lakes fight the approach of winter with all their might. Fall is all about bountiful pumpkins and hardy chrysanthemums. Four-month-old... Read more
Dueling shows in Ecuador provide value to floral industry
Fall is the time for open houses and floral conventions, with the first major fall shows taking place in Quito, Ecuador. For the first time, Expoflores, the Ecuadoran Flower Growers and Exporters Association, hosted its own show with the inaugural event taking place in the brand new Metropolitan Convention Center of Quito. A few short miles away, HPP Exhibitions hosted their biennial Agriflor show in the Centro de Exhibiciones Quito. Over 120 exhibitors displayed... Read more
Field to Vase Dinner at SAF convention draws over 400 guests
The tables were set for over 400 diners at the American Grown Field to Vase Dinner held during the Society of American Florists’ Annual Convention Sept. 14 in Palm Springs, CA. Over 400 guests attended the American Grown Field to Vase Dinner held during the SAF Annual Convention in Palm Springs, CA.These dinners normally take place on an American flower farm, but convention attendees got a taste of the experience in a very unique location. There was a do-it-yourself... Read more
Westerlay Orchids announces expansion
Westerlay Orchids in Carpinteria, CA, has added 39 acres in Oxnard, CA, to its portfolio of orchid-growing facilities, according to a news release. Undeveloped and currently in use as open-field agriculture, the new property is located 1.5 acres from the ocean, which provides the necessary cool temperatures for proper cultivation. Westerlay Orchids in Carpinteria, CA, announced a recent expansion, which includes 39 acres in Oxnard, CA.“Long-term sustainability... Read more
Ecuadorian Sea Waltz delphinium exceeds expectations
Sea Waltz is a delphinium variety bred by Miyoshi in Japan and distributed by Ball in North, Central and South America and Eastern Africa. Lourdes Reyes, marketing director at Ball SB in Miami, is very fond of this particular variety. Lourdes Reyes holds a Sea Waltz delphinium stem grown by Florisol and displayed at Expo Flor Ecuador 2018 in Quito.“It is like a little machine and it is programmable, producing stems every 11 weeks,” said Reyes in a news release.... Read more
The Gems Group and Járdines de los Andes announced a new equity partnership Oct. 15 in a news release. “This is an exciting move to formalize our strong relationship as ‘grower’ and ‘marketer,’ and one that we feel is ideally set for the age before us”, said Carlos Oramas, chief executive officer at Gems Group. As part of the new agreement, Oramas will remain as majority partner and continue to lead the Miami-based company. “We believe the future of our dynamic... Read more
Resendiz Bros. Protea Growers earns Marketer of the Year Award
Resendiz Bros. Protea Growers earned theSociety of American Florists’ Floral Management Magazine’s 2018 Marketer of the Year Award for its successful efforts to bring protea to the national stage, according to a news release. The award recognizes an innovative and successful marketing effort that increased the overall sales volume of cut flowers and the award also includes a $5,000 cash prize. Flower farmer Mel Resendiz and company business manager Diana Roy,... Read more
Sun Valley brings patented ‘dramatically improved new ilex to market’
Some plants are easier to breed than others; however, it takes a long time to breed ilex verticillata — commonly called winterberry. It is with much excitement that Sun Valley announces two new varieties of ilex, which have been bred on its farm in Willow Creek, CA. The newly patented varieties are named “Autumn Spirit” and “Winter Spirit.” Autumn Spirit is a deep rich orange and it just won a blue ribbon at the 2018 Society of American Florists’ Outstanding Varieties... Read more
Marcella Lucio-Chinchilla  joins PMA Floral Council
Marcella Lucio-Chinchilla, vice president of sales and marketing at Silver Vase, Inc. in Homestead, FL, has been selected to serve on the Produce Marketing Association’s 2018-19 Floral Council. Floral Council representatives provide input and guidance to help deliver year-round value to members of the association and to retain and recruit membership. “Being part of the PMA’s Floral Council is a way for many industry professionals to make a difference,” Lucio-Chinchilla... Read more
Carlos Oramas named PMA’s 2018 Floral Marketer of the Year
orlando, FL — Carlos Oramas, chief executive officer and co-founder of Gems Group, Inc., received Produce Marketing Association’s 2018 Floral Marketer of the Year award on Friday, Oct. 19, during the floral reception at PMA’s Fresh Summit Convention & Expo, here.  The 2017 winner, Juan Carlos Hannaford, president of floral grower The Elite Flower, presented the award before a crowd of about 500 members of the global... Read more
PMA launches floral Facebook group to enhance member engagement
Produce Marketing Association launched a new, private Facebook group for floral members only during the association’s 69th annual Fresh Summit Convention & Expo held in Orlando, FL, Oct. 18-20. Debora ColemanThe Focus on Floral: Industry Professionals Group is a place for individuals from across the supply chain to foster connections and collaborations, exchange information, and nurture discussion based around the professional mass-market floral industry. Floral... Read more
Goodbye summer — it’s been grand
Hello, October! In the Upper Midwest, the trees are ablaze with spectacular fall colors and the taste of autumn is upon us with “pumpkin spice” seemingly everywhere I look. With cooler days, plenty of football games, the passing of the autumnal equinox, and the apple harvest in full swing, I guess it’s officially time to say a fond farewell to summer. Sigh. October also means it’s National Breast Cancer Awareness Month. Each year, many floral industry companies... Read more
Colorful California crocosmia and the scent of saffron
As the floral color palette follows the lead of maple and oak trees by transitioning to the warm tones of fall, one stunning bloom that needs to be on your radar is crocosmia. This bloom isn’t new to the cut flower world, but it has a relatively short season so you need to pay attention to appreciate this wonderful flower that manages to display yellow, red and orange all on the same stem. Originating in South Africa, crocosmia is a member of the iris family, Iridaceae,... Read more
Four reasons Fresh Summit is a hot ticket for floral
The floral community is gearing up to gather in the Sunshine State Oct. 18-20 at Produce Marketing Association’s Fresh Summit Convention & Expo. Why is this a must-attend event for mass-market floral buyers, sellers, breeders, service providers and the like? Here are my top-four reasons: 1. Seeing Green This year, floral is a destination location all our own. If you check out the Fresh Summit floor plan at www.pma.com, you can’t miss the green color coding... Read more
Wednesday, Oct. 17 12:30 p.m. - 4 p.m. Retail Produce Tour Thursday, Oct. 18 8 a.m. - 5 p.m. Fresh Ideas Showcase • Just 4 Kids Showcase: Innovative products and services geared toward children • On-The-Go Showcase: Products/services that make it easier for consumers to eat healthy while on the go or in the kitchen • Certified Organic Showcase: Innovative, certified organic products • Floral Showcase: Innovative floral products/services  8:45 a.m. -... Read more
SAF’s Annual Convention in Palm Springs a tremendous success
On Sept. 12-15, 457 floral industry members gathered in Rancho Mirage, CA, for the Society Of American Florists’ 134th Annual Convention. Held at the Westin Mission Hills Golf Resort & Spa, the convention hosted 107 first-time attendees. Presided over by SAF president Bill LaFever of the Bill Doran Co., the convention featured 51 educational sessions along with 74 expert speakers and panelists. FRONDUTOAttendees were also able to attend 20 networking... Read more
Silver Vase helps raise awareness and funding for breast cancer research
Each October, in honor of Breast Cancer Awareness Month, thousands of organizations around the world highlight the importance of education, research and fundraising to find the cure for this insidious disease. Many floral industry companies also create floral promotions — usually pink — in order to raise funds and support the important cause. Since 2013, Silver Vase Inc., an orchid and bromeliad grower in Homestead, FL, has partnered with the National Breast Cancer... Read more
Star Valley Flowers hosts record-breaking Field to Vase Dinner
Star Valley Flowers in Soldiers Grove, WI, drew a record-breaking 200 flower lovers on Sept. 8 to its Certified American Grown Field to Vase Dinner. But the event almost didn’t happen due to flooding, according to company owner John Zehrer. During the Certified American Grown Field to Vase Dinner on Sept. 8, guests enjoyed local food and drinks and Star Valley Flowers’ many floral products in fall-colored table arrangements, along with pussy willow arches, accented... Read more
Burton+BURTON & Beacon Technologies launch Weaving Hope
Georgia-based burton+BURTON, a balloon, gift and floral supply company, is partnering with NC-based Beacon Technologies Inc., a digital marketing agency for higher education, to “weave hope” for children in Rwanda, according to a news release. The new philanthropic partnership targets Rwandan children’s educational and nutritional needs. “Rwanda is bouncing back in a big way from enormous challenges in the last two decades,” said Mark Dirks, Beacon’s chief executive... Read more