Tanimura & Antle Inc. announced donations to two North American organizations that offer healthy school lunch programs. As a result, Let's Move Salad Bars to Schools will be able to place new salad bars in five schools in the United States, and the Canadian Produce Marketing Association can give the Freggie Friday In-School Program curriculum to 10 elementary schools in Canada.
Let's Move Salad Bars to Schools is a public-health campaign that provides salad bars to schools across the country. The United Fresh Produce Association is one of the founding partners. The Freggie Friday In-school Program is designed to teach kids, in a fun and engaging manner, about the importance of eating fruits and vegetables.
"We very much appreciate Tanimura & Antle's ongoing support for Let's Move Salad Bars to Schools. Two of the schools receiving new salad bars donated by Tanimura & Antle are Harvest Preparatory Academy K-12 in Yuma, AZ, and Harvest Preparatory Academy K-3 in San Luis, AZ. Every day, hundreds of these students will now be able to enjoy more fresh fruits and vegetables during lunch -- right in the heart of our nation's winter lettuce and vegetable growing area," said Lorelei DiSogra, United Fresh vice president of nutrition and health. "To date, Let's Move Salad Bars to Schools has donated salad bars to over 1,035 schools in 45 states, thanks to generous contributions from companies like Tanimura & Antle."
CPMA President Ron Lemaire said, "The Freggie Friday and Freggie Children's programs are initiatives that we at CPMA are very proud of. We're encouraged by Tanimura & Antle's support, which will enable us to continue to challenge Canadian kids and affect behavior change early."
A fall seasonal packaging promotion on Tanimura & Antle “Artisan” lettuce brought attention to the Let's Move Salad Bars to Schools initiative and CPMA's Freggie Children's Program. This promotion, Salad Smarts, was the fourth seasonal packaging promotion for “Artisan” lettuce in 2011 and the first that featured a cause-marketing initiative.