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Purity.Organic delivers social media holiday contest

Purity.Organic Juice & Produce in San Francisco launched a weeklong on-line contest Dec. 12 — A Purity.Organic Holiday. The contest is hosted on the Purity.Organic Facebook page (www.facebook.com/PurityOrganic) as well as on a dedicated microsite (http://tinyurl.com/7lj7dqj) for non-Facebook users.

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There are two Purity.Organic holiday prize packs to be won. With a total value of over $150, each prize pack will consist of seasonal and classic Purity.Organic juices and fruit. The exact contents of the prize packs will be revealed each day on the Purity.Organic Facebook fan page through links, photos and videos about the company’s juice and produce.

People can enter the contest once daily until Monday, Dec. 19, at 10 a.m. (PST), when two winners will be chosen randomly. The winners will be announced at noon PST on Monday, Dec. 19, and prizes will be packed and shipped to the winner’s home.

Similar to previous online contests such as the Mango Fever launch contest in May 2011, the goal of this campaign is to introduce Purity.Organic juice and fruit to potential consumers as well as reward current fans and customers for their support.

Vanessa Christie, marketing and community manager for Purity.Organic, said in a Dec. 12 press release, “Making the connection that Purity.Organic Juice is brought to you by Purity.Organic Produce is very important. We have been working with organic growers for almost 20 years and are proud when we get to share that story with long-time fans and Purity.Organic rookies alike.”