FRESNO, CA -– The California Table Grape Commission recently hired Karen Brux as vice president of marketing communications to handle domestic consumer communication and global brand management, according to a company press release.
“Karen has significant experience in the marketing of fresh fruit,” said Kathleen Nave, president of the commission. “She has worked in Asia, Canada and the U.S., and has experience in trade promotion, consumer education and outreach, as well as media management.”
Ms. Brux held senior executive positions within ZESPRI International, one of the world’s larger marketers of kiwifruit, for more than 15 years.
A Chinese major, she started with ZESPRI in Taiwan, leading sales and marketing programs throughout Greater China. For the past 10 years, she managed the North America region for ZESPRI.
Ms. Brux joined the commission in October 2011, jumping right into planning for the 2012 season. She said that she is looking forward to building and enhancing the marketing communications program for grapes from California.
“Karen brings a lot of energy and good ideas,” said Ms. Nave. “She is a terrific addition to the commission staff.”
The California Table Grape Commission was created by the California legislature in 1967 to increase worldwide demand for fresh grapes from California through a variety of research and promotional programs.