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Grimmway names new vice president of marketing

Bob Borda

Grimmway Farms, a leading grower-shipper of carrots, based in Bakersfield, CA, announced the hiring of Bob Borda as vice president of marketing.

Mr. Borda will be responsible for leading the company’s category management, social media and marketing activities.

“Bob brings years of experience and knowledge to his new role,” Grimmway President Jeff Meger said in a Dec. 12 press release. “He understands the industry, from his childhood on the farm, to his extensive 20 years of produce sales experience. Our goal is to work closely with our customers to further develop and understand our customers’ needs through enhanced category insights and strategies. Bob will lead this focus.”

Prior to joining Grimmway Farms, Borda was retail sales director for Bolthouse Farms, where he had been for the past 11 years in various sales and management roles. He succeeds Phil Gruszka, who resigned from Grimmway in October.

“I am excited about the opportunity to work for such a progressive family-owned-and-operated company,” Mr. Borda said in the press release. “We have a great story regarding our success in farming and marketing products all grown and produced by Grimmway Farms. Our best-in-class customer service commitment comes to life through our carrot, citrus, potato and premium organic offerings (Cal-Organic Farms). We will continue to focus on our customer first approach as we develop and enhance the carrot category through category management insights and social media venues.”